You can Click Here to immediately sign up for Sohomatic. If you already have your password login here.
Loss of Jobs in America
Paul Craig Roberts
Wednesday, Nov. 12, 2003
How Secure Is Your Job?
Laura Barcella
Friday, April 7, 2006
American Jobs: Going, Going...
Jane Birnbaum
2005
Companies in India celebrate "loss of American jobs"
Mike Crane
December 2004
Costly Trade With China
Millions of U.S. jobs displaced

Robert E. Scott
October 9, 2007
Immigration Is Hurting The U.S. Worker
Steven A. Camarota
Spring 2007
Outsourcing Not the Culprit in Manufacturing Job Loss
Wes Iversen
December 9th, 2003
Veretekk Policy
We built Sohomatic
Testimonials
Veretekk
Live up to the minute.
Your job is secure if you are your boss
Bill Repp
October 14, 2007
Learn What The Wealthy Already Know!
Tim Sales
Back Office Demonstration
What you buy on payday?
Tim Sales
Back Office Demonstration
The New Economy
Robert McGarvey
Entrepreneur, May, 1996
Small Hi Tech Business
Small Business Technology Council
March, 2007
SOHO
Small Office Home Office
June, 2000
CEO's note
I am a SOHO
November, 2007
SEO9
US Web Site Promotion
SEO East Coast
American Planning Online
Jonlomb Blog
   
What is the most effective link building service ? Learn all about premium links directory methods. Any one with a willingness to write, can become an online marketing web page copy writing expert. All Internet marketers need to understand that web site promotion marketing works, when it is powered by a full-featured auto marketing system. If you have ever wondered how do web links work, this is important information to understand. Google recognizes a premium links directory, but Internet marketers need to know how a submit link to premium links directory works.

Feeds for [ ]

1. US Web Site Promotion | Web Search NYC | Search Engine Report, 2009

Which search engine has the greatest share of the worldwide market at the end of 2009?

As you might expect, it is Google.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

According to sources at Marketshare, as of December 31st, 2009, Google had a 84.9 percent share of the worldwide search market.

Worldwide Search Engine Market

Worldwide Search Engine Market Share

Although this is a remarkable result, there are markets in some individual countries that Google does not dominate.

Somewhat surprisingly, there are four countries where Google does not have a majority of the market share for search. There are also two countries in which Google takes a back seat and is eclipsed by Yahoo.

These countries market share percentages are:

  1. China - Baidu 77.0 - Google 17.0 (Google was six years behind Baidu to launch in China)
  2. Japan - Yahoo Japan 51.0 - Google 38.0 (mid-2009 results)
  3. Korea - NAVER - 66.0 - DAUM 21.0 - NATE 6.0 - Yahoo Korea 3.0 - Google 2.0
  4. Russia - Yandex 56.0 - Google 23.0 (Google lacks the special endings to Russion words that native Yandex has mastered)

At a glance the chart seems to be overwhelmingly dominated by Google. On closer examination of specific country results, Korea has the most diversified market with four strong players, and it quite odd to see Google, and Yahoo at the bottom of the list.

Japan search also, seems to oddly favor Yahoo over Google. Japan has the third largest Internet usage in the world, after China, and the US. It must please Yahoo executives very much to be in such a strong position relative to Google, even if it is only in Japan.

What will we see in the coming year, in terms of search? Will Google continue to increase market share, or will it lose points to more native search applications such as Naver (in Korea), or Yandex (in Russia), or even Baudu in China?

I suspect that the battle of search engines for market share is far from over, and Google may yet have some very heady competition in countries such as China, Korea, and Russia, and may stabilize it's market position, or see it slide somewhat.

If you have any predictions or analyses, I would be glad to hear from you. I don't think my crystal ball has any special magic. Yours may have some very interesting insights. Please tell everyone about them.

Good Luck in your web site promotion for 2010 and beyond!



2. US Web Site Promotion | Best Web Promotion Tools | Web Site Promotion

What are the 10 best tools for US web site promotion?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime!

This is not a best of new products for 2009 list. It is a list ofthe top 10 indespensible tools that are needed for web site promotion on a daily basis.If you have other tools than the ones on this list that you can't live without, I'd love to hear about them.

A free keyword and web site analysis is the prize for the best suggestion for a web site promotion tool. Just leave a comment below with your web site address or email, and your favorite tool.

1. WordPress - this is the CMS that is hands down the best tool for web site promotion. WordPress can stand on it's own as a web site, or as a blogging tool it is second to none. There are so many advantages to WordPress, it really deserves to be at the top of the list.

2. Wordtracker - this is the best source to find keywords that are the backbone of any web promotion. There is a free tool which will get you in the ball park, but the paid tool can analyze competitiveness as well.

Would you rather compete for a traffic of 500 searches per day among 1000 competing web sites or 50 searches per day among 10 competing sites? Do the math, and experiment. You will find it much easier to rank on page one for less competitive keywords. No keyword research tool can discover profitable long tail keyword niches like Wordtracker.

3. Google Webmaster Tools - This is another indispensible tool for SEO. There are so many critical pieces of information available here. Are their any broken links on your site? Can your site map be read correctly? What is the speed of your website? The list goes on and on.

4. Google Analytics - again, there is a wealth of information here. How many unique visitors come to your web site, and where are they coming from? Analytics gives you a broad view of traffic patterns to your web site.

5. Edit Plus - If you use your CMS like a word processor, there is a better way. find a good HTML editor and make your life easier. This is not a free tool, but for less than $ 40.00, it is well worth it. Edit Plus creates good clean HTML code that the search engines like to read.

6. Zemanta - Are you searching all over the place for images to add interest to your blog posts? Have you found interesting related posts for your blog?If you use Firefox, Zemanta integrates into your blogging software like a WordPress plugin, and gives you both. You can even spruce up your email. (Don't forget to add rel="nofollow" before all of the http:// links so that you are not leaking page rank through the outbound links.)

7. SEO Quake plugin for Firefox. - Have you missed a few no follow links on one of your pages? Need a quick check of the keyword density on one of your posts? SEO Quake Toolbar will alert you in seconds.

8. Yahoo Site Explorer - Google Webmaster Tools will give you the best analysis of links on your own site. I use Site Explorer to analyze links on competitors web sites. I need a tool that gives consistent results and site explorer seems to do the trick, although it does report no follow links as well as do follow links.

With a few clicks of the mouse, I can get the total number of inbound links, (including internal links), the total of inbound links to all web pages of a domain, as well as the total number of inbound links to a specific URL, such as the home page. If someone has a better tool that does the same thing, I would really like to know about it.

9. Firebug plugin for Firefox. -I can do most of what I need to do on blogs from within WordPress without editing code. Sometimes however, I do need to, (carefully), tweak a bit of PHP code. Firebug is a companion CSS, HTML, and JavaScript editor that works on a live web page to show the exact location of displayed information within the file structure. This is a great assist for non-programmers like me.

10. Memento - this is an extremely simple program that works like an open notepad file. I use it to make sure I keep on top of my daily activities and it serves as a To Do List as well. Super simple, and super useful. Free, of course.

That is it.

Send me email at jl@websitepromotionblog.net if you have other must have tools for US web site promotion.

For additional search engine optimization advice, and a free web site analysis, take a moment to complete the SEO Preparedness Quiz



3. US Web Site Promotion | Real-Time Search | Web Site Promotion Blog

US Web Site Promotion | Real-Time Search | Web Site Promotion Blog

Where is Google going with real-time search, and how will it affect US web site promotion?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Google's real-time search efforts have profound implications for search and promotion across the spectrum of computing devices.

Google is as ambitious as ever as seen by the release of 38 search products over the last 70 days. This information comes from Marissa Mayer, Google's vice president in charge of search and user experience. Products such as near me now, Google Goggles, are either in full release, or in Google Labs for further development.

Google's future is a four-fold effort focused in the following areas.

1) Mode - not only are users typing queries from the Google search box, they will be using internet appliances of all kinds, most importantly cell phones. The Android operating system has become a popular operating system for cell phones with advanced real-time voice-recognition technology now available in Mandarin Chinese, and Japanese. Only Android phones currently have this capability.

2) Media - all forms of media are now incorporated into Google's search results. Recent agreements with Twitter and Facebook allow for real-time results from both of these new sources.

3) Language - One of the main objectives for 2010 is to allow searches from any language, that will look across all languages in Google's database and return results in the users native language. As good as Google's machine language translation is, this is a huge technical challenge.

4) Personalization - Google intends to make search as relevant as the user wants. Everything from GPS-aware mobile applications, to prevoius user inquiries are under consideration.

Google has observed three emerging trends that will affect the future of search and US web site promotion.

1) Moore's Law of every increasing computing power and decreasing cost is still operational.

2) Connectivity - the reach of the Internet will grow dramatically as technology expands more and more to mobile devices.

3) Cloud Computing - the resources devoted to language and other developing technologies are increasing at a dramatic rate. Google is now indexing one billion web pages per day.

US web site promotion and international business promotion will never be quite the same.

For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz



4. Web Site Promotion Training | Veretekk training opportunity

What is the best way to give training on Web Site Promotion?

I have been given a great opportunity just recently to become a Veretekk trainer. I am very grateful to Jim Gras for the suggestion, and of course to Tom Prendergast for his approval. I feel like I have a lot to learn, but I believe that I do have something to teach as well, that can benefit the Veretekk community.

I feel very grateful to the two of them, and I am humbled by their optimism and enthusiasm. Both Tom Prendergast and Jim Gras are champions in this battle to become victors in the world ofWeb Site Promotion and Internet Marketing. Just as I am a student of Jim Gras, Jim has been a student of Tom Prendergast over the years.

If I can become half the student that Jim Gras has become, I will consider myself very fortunate. The Veretekk system is easily 10-20 times the system it was 10 years ago, which gives us a huge benefit to help to become successful.

There could be no more important time to become involved with Veretekk. Whether you try the free silver system, the low cost gold system, or the full-blown Platinum Control Panel System, you can gain tremendous benefit from the use of Veretekk for your web site promotion.

Veretekk is a complete system for Internet marketing, from lead generation, completely legitimate and unlimited e-mail marketing, to high-performance SEO using the Platinum Control Panel. There is no compare in the industry. Where else can you get complete training from A to Z for free on the Internet ?

There really is no comparison, and nothing that even comes close, for 10 times the price.

Veretekk is on the verge of a major milestone release, and I can think of no better time to become a trainer in Veretekk than the present. I am very happy and very grateful to accept this challenge

I wanted to offer some kind of unique training that no one else was covering, and pending approval, I will reveal the topic in a new post on this blog very soon.

I can only say at this point, it is something very unique that will benefit the majority of Veretekk subscribers.

I look forward to work with Tom P., and Jim Gras on this training progam, and helping the loyal and dedicated Veretekk members to achieve greater and greater success in their web site promotion and Internet marketing.

Thank you very much to the entire Veretekk community, especially it's leaders and trainers.

I look forward to work more closely with each one of you, as much as is possible.

Again, many, many thanks.

John Lombaerde

Web Site Promotion Blog



5. Web site Promotion Tip | Try pearltress for visual snapshot - your personal blogroll

How can you easily show other people what web sites you are most interested in for your web site promotion?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

I ran across a very interesting site called pearltrees the other day. The best way I can describe it is a visual snapshot of your personal blogroll.

I've sometimes wanted to communicate what I am interested in on the web to other people. It is not very easy to do. You can provide a list of links, but that only tells part of the story. Are there any relationships between the sites, or a priority, other than the order you have created.

Let's say you have a few dozen sites or so, that you follow with an RSS reader, or that you visit on a regular basis. This is not unlike a personal blogroll on a WordPress blog, except that most blogrolls do not have more than 10 or so sites listed on them. Pearltrees lets you organize these site in a visual map showing hierarchy, and relationships between the sites, (if any).

This kind of organizational method is very good for personal productivity, but pearltrees doesn't end with that. You can network with others, and view their pearltrees. Is this social networking using personally mapped visual blogrolls? That is about the best description I can think of to describe pearltrees.

You can allow subscribers to view your own visual map, or blogroll of sites that you feel are important to you if you own a blog. You can organize relationships between related sites. It is easy to see at a glance what you think is important on the web, for web site promotion, for example, and easily communicate that to others.

It is exciting to see technology on the Internet that is really something new and different. or that combines existing technologies in a new way. Pearltress fits both of these descriptions. The software is brand new, so you will not a find a large following yet, but I think this is something that may be attractive to a large number of people.

It is developed by a French company, but everything is in English for English-speaking folks. You might want to give it a try.

For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



6. Web Site Promotion Tools - Use Momento and Veretekk for personal productivity

These dual tools of Veretekk and Momento can allow your web site promotion productivity to soar.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz

Veretekk is a complete swiss-army type of internet marketing system. You can use any one of the pieces, or a combination to make great impact on your web site promotion efforts. Everything from mass email to traffic building, and search engine optimization, as well as free training is included.

Momento is the simplest application you will ever see for a personal computer, but it is incredibly useful. It is a sticky note for any information that you need during your day. It stays on your desktop, you can resize it as you like. I use it as a to do list each day.

It is such a simple program, but incredibly useful, don't know how I every lived without it.

Happy Thanksgiving to all.



7. Web Site Promotion | SEO Supermarket Ripoff Stinks | Web Site Promotion Blog

How do you get good value in a web site promotion and avoid the stench of the SEO Supermarket Ripoff?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !
Ok, you may ask, wait a minute, why such a strong headline, and what is this SEO Supermarket Ripoff?

By SEO Supermarket, I mean companies that bundle poor quality SEO services together with other services they may actually be good at, and leave customers wondering what kind of SEO work was actually done.

I am surprised that Internet community is not up in arms over the poor quality SEO work done at some SEO Supermarkets.
If you are left wondering why the SEO you paid for didn't seem to do anything for your web site promotion, maybe you have been a victim of the SEO Supermarket Ripoff

What are the reasons for poor quality SEO for web site promotion? These are some of the more important ones.

1) Lack ofexperience.The supermarketweb services company simply has limited experience in SEO. If 90 percent of their work is something other than SEO, how much time and energy do they really have to focus on the development of their SEO expertise?

2)Lack of keyword research. Inadequate research was made to target the most effective keywords. Any target keywords should be ranked in terms of the relative difficulty to achieve top search positions.

3) Lack of competitive research.Insufficient attention was givento the competitiveness of chosen keywords. The companies in top positions must be analyzed to determine how difficult it will be to compete with them for top search positions.

4) Excessive reliance on site optimization factors. The more competitive the keywords, the more the offpage factors such as link building come into play with regard to search engine position.

It is much easier for a SEO supermarket company to try to take care of on site factors because these are elements directly under their control. Off-page factors are time consuming and require more time and effort.

5) Failure to produce consistent fresh content. If an SEO consultant does a one-shot optimization, their SEO efforts will not result in lasting results for you web site promotion. Is is important to monitor results on a consistent basis, and provide fresh quality content consistent with the level of competitiveness for the chosen keywords.

Any of the above factors could result in a SEO supermarket company that tends to overpromise and under-delivery of SEO results.
For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz.


8. Google search options for your web site promotion

What are Google search options that can assist web site promotion?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

There are options on every search results page that can help in web site promotion.

Sometimes it happens that what we are looking for is right in front of our noses, but we just failed to notice.

On every results page, there is a small line above the sponsored links box, (in the upper left hand corner), that says,

Web +Show options... If you click onshow options, a left hand panel appears with some very interesting features.

There is an All results list that is similar to the More with the arrow feature with options to search for Videos, News, Blogs, Books, and Forums.

You can do a time sensitive search for a date range or specific recent results. The section that follows called standar d view is the main focus of this post.

There are three options under standard view. Related searches, Wonder Wheel, and Timeline. Let's look at each option in detail.

The related searches shows a list of other types of keyword similar to your search keywords.

These is what comes up for web site promotion.

Related searches for web site promotion:

1. website optimization
2. open directory project
3. free website submission
4. free search engine submission
5. free website advertising

1. web site promotion software
2. web site promotion services
3. web site promotion tools
4. journal of web site promotion
5. web site promotion mumbai

1. free website promotion
2. web hosting
3. seo
4. google analytics
5. all web promotion

1. web site marketing
2. web design
3. ecommerce
4. odp

These are all related search terms that may not be similar words to your search keywords, yet Google knows that they are search related to your keywords.

Wonder wheel, the second option under standard view is perhaps the most interesting of the three. For web site promotion, the following interrelated search keywords are on the wheel. search engine optimization service, free search engine submission, search engine optimization, free website advertising, web page promotion, web site development, internet site promotions, and web site home page design.

Curiously, there is someoverlap between the Wonder wheel keywords and the related searches list. but no exact duplication. The Wonder wheel allows you to drill down, and get a new wheel of related terms, so it kind of likea spider weaving multiple interrelated webs.

The third and last option under Strandard view is the Timeline. This is a quick view of the long term trend for a specific keyword phrase. If you plan on promoting specific keywords for a long period of time, you might be interested to kinow the long term trend associated with your keywords. Is popularity fading or increasing over the last few years?

These are tools that are not just interesting in and of themselves, but can be used to find topics for blog posts, and to enhance search keywords and keyword research for web site promotion.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz



9. Web Site Promotion | Find Affordable SEO packages | SEO East Coast | SEO NY

How can you find an affordable SEO package for your web site promotion on the East Coast ?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

First of all, please understand that not all SEO consultants are really going to be successful for you, and meet your expectations. This is unfortunate, but true.

Some SEO consultants have marketing degrees, and experience in print advertising, or direct mail, but experience in the traditional markets does not always translate into online success. The Internet really does work differently that traditional media markets.

The Internet works on the principle of attraction or pull marketing, where you entice prospects to become customers based on the quality of the information provided. You gain trust first, and then propose a buying decision to the prospect, on a foundation of good quality free information.

This is the opposite from traditional radio, newspaper, and TV advertising that rely on push methods, under which you try to attract at much attention to your product, brand, company, etc., so that reputation and repetition are used to help the prospect to remember a particular brand, when is comes time to make a buying decision.

On the Internet, people are looking for free information related to a buying decision. With traditional media methods, you put your name and products out there enough, (at a significantly higher cost), and hope that a certain percentage will end up as customers.

Red Flag Number 1 - There is no reason to spend time with a consultant who qutes prices right off the bat, as though SEO was like shopping in the supermarket. If you find someone like that, you would be better off to run the other way.

Any responsible SEO consultant should take a look at your web site, and talk aboutkeyword research from the beginning. Regardless of whether your site has been up for 10 years, anddrawsa good amount of traffic already, orwhether it is abrand new site,keywordresearch should be the starting point of discussion.

Keywords are the cornerstone of SEO. The proper selection and use of keywords in the difference between mediocre results and outstanding performance of a web site.

Red Flag Number 2 - If you are quoted prices for links by your SEO consultant, you should definitely look elsewhere. Google is by far the largest search engine in the world with approximately a 70 percent market share.

Google regards the buying and selling of links as something unscrupulous. Anygood SEO should know this, and never propose the sale of links to any other web site. It is possible for your web site to be completelytaken out of the Google search results if your site has purchased links to drive traffic to your site.

This would mean that your web site could become invisible to the search engines. Only a very poor SEO consultant would ever consider this practice. If any one proposes this to you, say no, and turn around and walk the other way.

Red Flag Number 3 - If anyone promises that they can gain get you a number one position on page one, you should end the conversation. Search Engine Positions are determined by Google, not by any individual or company.

I hope that you can benefit from this discussion and ask questions that will help you to find a good SEO package for your East Coast Web Site Promotion.

For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



10. SEO East Coast | How to Write Better Blog Posts | Web Site Promotion Blog

How can bloggers write better SEO blog posts for their web site promotion?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

If you are the only editor for your blog posts, what advice could you give yourself to write better blog posts?

1) The single most important thing to master in blog posts is how to write a good title tag. This is the primary phrase that is indexed by the search engines. It is also the bold title that appears in search results that searchers see on search engines.

It is worthwhile to carefully craft your title tag if you want to gain search engine position and attract visitors. Your blog may have thousands of pages already, or it may be brand new, but it is worth the effort to master the skill of title tag creation. Any SEO effort should seriously consider the value of title tags in Search Engine Results.

It must contain your keywords, and not exceed 70 characters, which is the Google limit. The only way to know what Google values in a title tag, is to test many variations of your title tags, and monitor your SERPS to see how they respond.

2) Make sure your content is consistent between your blog title, post title, and the content of your post. This is important for relevancy ratings. Also, do not stuff your site with your keywords. Mention them once in the first line, or paragraph, and sprinkle them throughout the body of the post.

If you want to check keyword density, my personal view is that one percent is just fine. Any density approaching two percent, or more, can sound stiff or forced. Ezine Articles (at www.ezinearticles.com) will not accept any articles with a keyword density over two percent.

The best posts work like this. Alert your audience of what you plan to say, then inform them of what you want to say, and then briefly review, or summarize what you have said. Your web site promotion will benefit from clearly written consistent content.

The challenge is to be as concise at possible, and still communicate well. This is part of good writing, and good SEO practice. Use the minimum number of words to communicate your message effectively.

3) Use outbound links sparingly, but link to authority sites in your niche. A good internal linking strategy will link to other related posts on your blog. You need to decide whether to allow outbound links in your blogroll or comments sections, depending on your SEO strategy. It does not affect the usability of your site to no follow outbound links.

The best SEO advice an editor can give a blogger is to create good quality informative content. If you spend the time and effort to write quality content on a regular basis, you find success in your web site promotion efforts at the level you desire.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz


11. Web Site Promotion | New Music Using Google Search | Web Site Promotion Blog

I often listen to music while I am writing information on web site promotion.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

For me, anyway, this post is relevant, even if Google may not think so. Music is certainly an important part of online search these days for many people.

You can now find music new and old using Google search. Here is a page that offers a brief video on how it's done.

Google Music Search

After watching this video you can simply try a Google search for a song lyric, song name, album name, or simply the name of the artist. Any of these will bring up some results.

When songs are available for a free listen, you will get results like those shown in the video. In the first position, there is a nice little box witharrows to click for a free ilsten. The source of the song will be one of 5 differentpartners in this endeavor. It will be either imeem, lala, myspace, Pandora, or Rhapsody, or it will list thepossible sorces below thename of the song.

I tried it with a variety of pieces of information for song old and new. "Live at Leeds" brought up lots of information and free listens to most of the songs on the Who's album, including the song I was looking for young man blues. The free listen was by lala.

I typed in "if there's a bustle in your hedgerow, don't be alarmed now, from led Zepelin's Stairway to Heaven. Too famous, I guess, there was no free listen, but lots ofinformaiton on intrepretations of the lyric.

In trying something more contemporary, I discovered the listen box, and somenice options for John Mayer's song Georgia, a live Youtube video, and videos on how to play the song, which was pretty good.

I even tried a nice ballad by Pink, that I heard the other day called "I don't beleive you". There were YouTube videos, but no free box.

Like any Google search for web site promotion information, the precision of your results depends on the precision of your query. The more precisely you define your request, the better the results.

Usually this just means an approximate title of an album or a song and the artists name. In most cases, this will be enough.

Don't forget to complete your personalized Web Site Promotion Survey

I wish you great sucess in your web site promotion

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



12. SEO East Coast Web Site Promotion | SEO Consulting

Superior Web Site Promotion using SEO East Coast services.

Ok, you are looking for SEO East Coast web site promotion, so how do you decide where to look ? This is a dilemma, since there are so many companies from which to choose.

When should you run away? If the first thing you hear from your SEO East Coast company is price, you should definitely run the other way. Especially if you hear that for this price we can do this, and for this much we can do that, you definitely want to look elsewhere.

Why is this true? Simply put, SEO is a custom service. If anyone tells you there are one size fits all solutions, they are really doing your company a disservice. Without spending time to research your company and it's unique needs, there is no way to quote SEO services.

There are so many companies that dabble in SEO, but far fewer that do SEO full-time. Maybe I am biased, but if you need a surgeon, you would probably not go to your family doctor. SEO is that specialized.

If you want to know the quickest way to weed out the pretenders from the serious SEO East Coast companies, ask this one questiton. "Do you think we need to do keyword research?" If the answer is, no you already have keywords on your web site, than quickly run the other way.

Any serious SEO company should start with keyword research. Whithout this critical step, all subsequent efforts may be misdirected or vain attempts to achieve unrealistic web site promotion goals.

To recap, what is the critical question to ask your SEO East Coast company? Ask about keyword research. You will easily separate the wheat from the shaft.

Good Luck in all you efforts to find an SEO company on the East Coast to meet your web site promotion needs.

Please complete the SEO Survey Quiz. This is the fastest way to evaluate your web site promotion requirements.



13. SEO East Coast | How to find a good East Coast SEO consultant

What is the best way to determine if your SEO consultant is a good one?

Why don't you type their name into Google? You can find out a great deal about someone by searching for them in this way.

Anyone who has been doing SEO or web site promotion of any kind, should be easily found on Google. If you type an SEO's name into Google and find no responses, or you find that there are a large number of posts that question or complain about the services of your SEO, perhaps it is time to look elsewhere.

If your web designer is not doing SEO for your site, he, or she, may actually be doing you a disservice. The most beautiful web site design will rarely be seen, if no SEO is done to promote the site on Google and the other search engines.

Don't get me wrong, I have great respect for most web designers. They have a flair for design that frankly, I lack. Unfortunately though, designers may tend to overlook, or downplay the effects or benefits of SEO. Some web design firms that also offer SEO services and SEO consulting are great at designing web sites, but only mediocre at SEO.

If you use a mediocre SEO consultant, where will that leave your web site 6 months from now? Effective SEO takes careful planning, patience, and an understanding of how Google works that comes from years of experience. It is unfair to expect that all web site designers, even expert ones, will also be experts at SEO.

For additional information on SEO consulting please visit: SEO East Coast .

Also don't forget to take the SEO Preparedness Quiz



14. Best Method to to search top keywords for your web site promotion blog

You can discover top search keywords using the Wordtracker Tool. Just type wordtracker free in Google, and click on the first listing. You will go to the Wordtracker Free Keyword Suggestion Tool. Type your keywords in the keyword box, and then click the Hit Me button, to get the results.

The number given as a result is the number of daily searches for those keywords on the Internet, and is somewhat weighted. If you find that there is a daily search of 50-100 searches, or more, then you may have found yourself a niche for of top search keywordsto use in your web site promotion blog.

The first step described above is very easy, but the second step, takes a bit more thought. Now that you have searched top keywords that have a reasonable amount of traffic, how difficult to achieve a top position on Google will it be for these keywords ? This may be something that you did not previously consider, but it needs to be done.

How are you going to determine how hard you will have to work to make your web site promotion successful? It is critical to your web site marketing campaign that you begin with this knowledge, or you may never achieve a desirable result.

If I finish this post now, and tell you that you need to hire a search engine optimization consultant at this point, I know I will have a number of me people. I would not leave you hanging like that,. Do not worry, I am just joking.

Seriously though, this is the kind of thing that some SEO specialists do very well. The search for top keywords is something they do all the time. A very few of them have so much experience doing it, they do really great keyword research, that is invaluable for their customers.

You may not have access to all of the paid versions of the tools, or the techniques that an SEO Expert has, but let's use the free information available from Google, to get an idea how competitive our chosen search keywords will be.

Type in your keywords into the Google search box. You will see a large number in the upper right-hand corner of the page. Do not become alarmed that it is a very big number. This is only an index of the total number of sites that mention your keywords on their web site. You are not really competing with all of these sites. Only the top 50 or 100 sites ar actually competing for these keywords.

According to SEO research, between 50-70 percent of search engine results is based on the type and quality of one way links to your web site. It will vary depending on a number of factors. One of them is the competitiveness of the keywords you have chosen.

One or two word, search keywords with high traffic have a slightly different formula than longer three, four, or five keyword phrases. Links from other web sites to your own using these links are called anchor text links, and they can be very valuable. A link from another web site to your own, are called incoming or back links, which also carry weight in Google search rankings.

It is not so easy to check all of the links to a competitor's web site, but at least, we can count the total number of back links using a Google search command. This will give us a rough indication of how much effort we will have to make to create back links to compete with that particular site.

The command works like this: Type links:http://www.competitors-web-site.com Use the word links, followed by a colon, followed by the complete Internet address or URL of the web site. The number of results that come up, will be a good indication of the competitiveness level of your search keywords.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



15. Update Your WordPress for Better Web Site Promotion and SEO

A new version of WordPress, version 2.8.5 is now available for your web site marketing.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Here is the WordPress information on the new release. http://wordpress.org/development/2009/10/wordpress-2-8-5-hardening-release/

It is always important to keep your WordPress updated for security reasons. This update seems to address these concerns specifically.

How many plugins did you have to update when you upgraded? I only had to update one of my plugins, and it worked just fine after the upgrade.

That is always a concern with WordPress upgrades, that you will have a problem with one or more of your plugins after and update. Usually an upgrade like the 2.9 upcoming release will create more problems than this kind of update.

You can preserve your web site promotion efforts and have a smooth upgrade experience, if you make sure to choose both popular and highly rated plugins. Some obscure plugins are not updated in a timely manner, and can leave you stranded.

Always remember to keep a record of your Akismet key from WordPress. Your protection for your web site marketing campaign will be lexposed to spam, if you forget and just go ahead and install the update. Remember, Akismet overwrites your configuration file, as well as your key.

To update your Akismet key, go to your plugin page. Under the Akismet plugin go to edit and open the akismet/akismet.php file.

Just a short way down, in the file, not too far from the top, look for the word "else" along the left hand margin, like you see below. Type in your key in between the single quote marks as shown, Then click on update at the bottom of the screen.

else
$wpcom_api_key = ' type in your Akismet code here, in between the single quote marks ';

Good Luck in all your web site promotion efforts !

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



16. Use Google Caffeine to Fire Up Your Web Site Promotion

What will be the effects of new Google caffeine on web site marketing?

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

How will web site marketing change with the new and improved Google caffeine search engine ? Apparently, from all of the advance publicity, the rumors about Google caffeine are true. It is a fundamental change or revision of the essential architecture that Google uses for it's search engine.

The new Google is set to be revealed incrementally next month in November, (2009). Will users see a dramatic change ? Probably not, but SEO consultants will notice, because it will affect search engine placement quite a bit.

1) As reported by Mashable, it seems as though caffeine charged Google will live up to it's name. I could be up to twice as fast for basic Internet searches ! That is a remarkable increase in performance. Google was no slouch before in terms of speed, as I'm sure you have noticed.

2) In addition, it appears that real-time search will be an important part of caffeine, so we may see a flashier, up to the minute caffeinated Google. If you want to see the caffeinated and the decaffeinated versions of Google side by side, you can visit: http://www.comparecaffeine.com/search-com.php

3) It seems as though search keywords and title tags are going to be even more important than before. No surprise there, as search engines improve, these key indicators should become more and more significant.

4) Social Media results may become more visible. This is a potentially huge difference, and a real challenge not only for Google to make the results relevant, but also for webmasters and SEO consultants to incorporate into their strategies.

5) No one is quite sure how much search engine placement will be affected by Google caffeine. It has been quite a while since a major modification in Google search has been made. SEO consultants and webmasters can try to predict what will happen, because it is always better to be proactive, rather than reactive when it comes to web site promotion.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



17. Good SEO Links and Links to avoid for Good Web Site Promotion

Web Site Marketing needs good SEO links

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

How to acquire great links and avoid bad ones in your web site promotion.

Everyone wants to find link gold to assist their web site promotion. If you can find a high page ranked site that is willing to give you a link back to your site using one of your main keywords, than you have hit pay dirt my friend ! These kind of high value links do not come along often, but they are literally worth their weight in gold. !

In the meantime, we need to be careful of bad links while we search for the high quality back links I just mentioned. Bad Links are low value links, or links for which you can be penalized.

Never link to sites that offer paid links, and never link to sites that have no content and are stuffed with advertising. Not only should you be careful about links from the main part of your blog or web site, be careful about comments as well.

Monitor your comments not only for spam, but for the random post that slips through the spam filters you have set up. Don't hesitate to remove any comment that links to a site that had little or no content.

Any of the following activities are good for creating the back links that help to improve your ranking and search engine position. 1) Write the best possible content you can, as often as you can. 2) Make sure your web site is designed well and everything works as it should. No broken links, no identical pages, etc. 3) Write articles at popular ezine type article sites. 4) Send out a press release at free press release sites. 5) Post comments on other high traffic blogs and forums. 6) Submit your site to directories such as Blog or RSS directories. 7) Try to guest post at another bloggers blog. 8) Go to Aardvark and answer questions on your area of expertise 9) Start a blog carnival 10) Keep trying to improve everything you do on a daily basis.

These are just a few of the things you can do to for your web site promotion.

Good Luck in all your promotion efforts for your web site.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



18. Web Site Promotion now available in 345 languages using Google Translator

Web Site Marketing in 345 languages using Google Translator

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

According to Google, the number of total languages in Google Translator has recently increased by 285 to a spectacular number of 345 !

http://googleblog.blogspot.com/2009/10/google-translator-toolkit-and-minority.html

I had no idea there were even that many languages in existence. Apparently, the additional language surge is mostly due to regional, indigenous, or threatened languages, which are only spoken in a very localized area.

Ironically, I wonder how many of those languages have computer users that could take advantage of the new translators ?

Of course this is not the point. Google says it is trying to help preserve these small language groups. By saving recollections from elders in these groups, they are helping to preserve local culture that can be taught to children who will certainly have access to computers in their lifetime.

It is also claimed that an automatic translation helps translators to work more quickly. I can attest to this, since when I send e-mail in French, I find it faster to type in English, let the Google translator do it's thing, and then fix whatever needs adjustment. I wish they would add an option to change the polite form to the familiar, so that I wouldn't have to change all of the vous to tu, as well as the verbs.

Google Translator is a great way to add the option of translation to users who are not familiar with your native language. It is a good advantage to web site promotion to add a link to Google language tools For additional search engine optimization advice, please take a moment to complete the SEO Preparedness Quiz

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



19. Backup Your Blog to Preserve Your Web Site Promotion

Make an Emergency Plan for your Blog - Start with a backup on your site

What would happen if your blog suddenly crashed and the information on your blog was no longer accessible ? Suppose you lost all the information on your blog, what would you do?

This is certainly an unpleasant scenario to imagine, but seriously, what would you do? Do you have a backup of your entire blog ? Do you know where that backup is? Do you know how to restore the backup if it became necessary ? If the backup failed to install, what would you do? Do you have a plan B, or worst case scenario plan in place?

If you can answer yes to each of the above questions, congratulations, you are in a very small but proud minority of bloggers, that take their administrative job very seriously.

If you cannot answer yes to each of the above questions, read this short post, and learn of a few simple steps you can take so you never have to feel sick to your stomach if a catastrophic loss ever should happen in your web site promotion efforts.

After your blog has been around for a while, there is probably quite a bit of content on your site that you value, and that you invested your valuable time to create. In order to protect your investment of time and energy, it is necessary to make a plan for every possible outcome, including catastrophic loss.

During the time your blog is down, you will of course lose visitors, possibly RSS subscribers, and search engine position as well. If the blog is down for a period of time, the business that depends on the blog, suddenly comes to a screeching halt.

Undoubtedly, if your blog ever crashes, it would likely be your worst day of blogging ever. As the administrator of your blog, or the blog administrator for for one of your customer's blogs, you are ultimately responsible to make sure that access to the blog is available on a 24 hour basis.

I don't like to put things in such graphic terms, but that is the unvarnished truth. I don't want anyone to shy away from blogging, but it is a fact that when you set up a blog and sign in as an administrator of a blog, the buck stops here, as they say.

Hopefully you have chosen a reliable hosting company that makes sure that your network never goes down for any reason. If something totally unexpected happens, however, and your blog does go down, regardless of the cause, (even if it is your own fault), it will save a great deal of grief on your part, to have a backup plan in place.

If you have a customer's blog go down, with a contingency plan in place, you will be able to avoid long embarasing explanations to your customer. If you are very lucky, and take care of the problem right away, perhaps no one will even notice there was problem in the first place.

Ok, first on the list of things to do is to make sure there is a back up of your blog made on a regular basis. If you have a WordPress blog, you have two choices, a manual backup and an automatic one. It is up to you, but I much prefer the automatic back up.

One plugin for manual backup that I've used is: WordPress EZ Backup This is essentially a manual backup. You will have to remember to use it on a regular basis.

Another automatic backup plugin, which I now use is: Wordpress Backup (by BTE) It has nice options, and can be set to back up once a day automatically. What could be easier than that ?

Second on the list of things to do, is to check the directory on your hosting site to make sure the backup was actually completed.

Third, if the backup software allows you to do so, install a copy of the backup software in a back-up WordPress subdirectory on your hosting site. I keep a separate WordPress installation for this purpose.

Network Administrators are always trained to test the backup of their network installation, and their data. Some do not, but the best ones always do that. It is much easier to test a backup installation of WordPress, than an entire network installation. It is highly recommended that you test your backup !

Fourth, keep a backup copy of your WordPress blog on a physical disk somewhere safe in your pocession. A memory stick, or a backup drive with enough capacity for the data would work just fine. Alternatively, you can use an online backup service for the same purpose.

Note: If you are missing posts from your latest backup, you can probably find them using Google cache, or if you subscribe to your own RSS feed, all of your blog posts should be there. - This may not be a push button restore, but at least you can find all of your posts there.

If you make a plan for disaster, the odds are in your favor, that you will never panic, even though others around you might suffer a serious freak.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



20. For Good Web Site Promotion Find High Traffic Search Keywords

Find High Traffic Search Keywords for Effective Web Site Promotion

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Are you currently using the very best search keywords you can find for your products or services ? If you are not certain, study this post and do a little bit of keyword research to boost your web site promotion.

Do search keywords have an important impact on your web site promotion results ? The answer is an emphatic yes ! The search keywords you choose, and how they are used in your promotional efforts, have a critical impact on the results you achieve. When push comes to shove, Search Engine Optimization begins and ends with search keywords.

The choices you make in search keywords will direct and shape your web site promotion campaign and will be the focal point of your web site marketing efforts. Given the major importance of search keywords, it is worthwhile to spend extra time and effort on keyword research at the beginning of a web site marketing campaign.

Which search keyword research tool is the best for your needs ? It depends on you advertising strategy. If you plan on using Google Adwords, then your best tool is the Google Adwords Keyword Tool. If you are planning a web site promotion campaign based solely on organic search engine results, then Wordtracker is your best research tool.

The Google Adwords Keyword Tool can be used in a variety of ways to analyze search patterns and trends over the last year. It offers a long list of suggested or alternative keywords based on the short tail keywords you type into the search box. You can also use it to search your own web site or the web site's of competitors to determine the types of keywords used.

Wordtracker is a more broad-based tool that can be used to discover competitive trends in long tail search keywords. This information can determine the most effective direction of your efforts.

Long tail search keywords should always be the initial focus of any web site promotion. They are easier to gain search engine position for two reasons. Long tail search keywords are less cometitive than short tail keywords. In addition, the algorithm for long tail keywords seems to be weighted in favor of on-site optimization factors as opposed to off-site optimization factors that are easier to control.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



21. Use Long Tail Keywords for Good Web Site Marketing and SEO

Long Tail Keyword research is an effective Web Site Promotion Strategy

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Did you know that long tail keywords have a different ranking method by Google than the more competitive short tail keywords ?

Long tail keywords are phrases that place several keywords together. For example Promotion, or Web Promotion would be short tail keywords for this particular post. Web Site Promotion could be the main keyword, or in this case, the short tail keyword. Web Site Promotion strategy, Web Site Web Site Promotion Methods, Web Site Promotion Tips, etc. would all qualify as long tail keywords. post.

In general, the shorter the keyword, the more highly competitive the category. High traffic keywords are desirable, but they are also very competitive, and hard to rank for top Search Engine Results Position. When you begin a campaign, it is better to use long tail keywords, since they less competitive, and they are also more targeted. The downside is that there is less traffic, but it is a great place to start.

Based on good keyword research using tools such as the Google Adwords Keyword Tool, good keywords with desirable traffic levels, need to be discovered.

It may seem as though you are working in reverse, through targeting long tail keywords first, but that is actually a wise web site marketing strategy. By using long tail keywords, a site can move quickly to the top of search engine results. If the short tail results are targeted first, it can take a long time to rank for them compared to well established sites already in those top positions.

It is better to get a smaller amount of traffic, more quickly, and build results step, by step. A wise long term strategy is to combine both long and short tail keywords in a simultaneous campaign, but start with the long tail first for better results in a shorter period of time.

In the case of a Joomla web site, the choice of sections, and categories is an important one, and it should be consistent with the keywords on the site.

Of course it is also important to have the body of the text match to the section, or category, (or post) if the text is on a Joomla site or a WordPress blog.

Their must be a close correlation between your title, your WordPress blog categories, or Joomla sections and categories. Google is always trying to improve search quality. If something is off, not only your readers may sense it, but Google may pick it up as well. If you have a title on one topic, and structures or content on a unrelated subject, that will not gain any points from Google.

It is also a good idea to limit the ads you place on a site in the very beginning. A site without the distraction of ads, shows visitors that you are serious about the content of the site.

If you follow the recomendations on this site in your pursuit of search engine position, you will enjoy good web site promotion results over time.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



22. Discover Keys to Google Search for Good Web Site Promotion

For effective Web Site Promotion use Google Search - Google is people too !

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Sometimes it seems we can't see the forest for the trees in search engine optimization. In the search engine community there is such an intense focus on keywords, sometimes we forget that we can get answers to our questions from the search engines, in addition to our usual keyword searches.

It seems that everyone these days knows how easy it is to get low airline fares to any particular destination. You just go to Google and type in cheap, or inexpensive airline fares, or tickets and you will have a wide range of choices of web sites to compare to get the lowest airfare.

If you want tickets to sporting or entertainment events, just type the city and the team or event and you will find it immediately. We are very good at using search engines for specifics. We know that Google always seems to find something for us.

Somehow when it comes to looking for information of a general nature, we seem to rely only on our friends and family "experts" and forget to use Google to find the answer.

When it is not specific information we are after, but instead an answer to a general knowledge type questiona, we think that we cannot get answers from Google.

Google, it turns out, is very good at answering general knowledge types of questions. Maybe Google is not yet ready to be a Jeopardy, or cash cab contestant, but there is no shortage of general knowledge on Google. It turns out that Google is very good at answering simple questions.

You can literally ask Google in the search box like you would ask a friend. You will find that Google is people too !

Regular folks seem to know that you can type. "How do I submit my site to Google", (without the quotation marks), and it will give you the correct Google URL - www.google.com/addurl/ first page, first position. Search engine guys would type in "Google site submission", or "site submission Google", and get the same result.

We can use this method to find answers to many of our practical questions. You can type "How can I promote my web site on Google ?" and get a host of web sites to assist in whatever you want to promote. Far too many options here, in fact. Of course, read each of the posts at my blog, since it is about web site promotion in its many varied forms.

You can ask Google serious stuff also. How do I avoid heart disease ? You can get some great information this way. Search Engine people forget sometimes that this is done more often than we realize. I think probably this was done quite a bit and promoted with the AskJeeves search engine. You were encouraged to ask for information as a question. Askjeeves is now ask.com. There is not reason why you cannot ask Google or any major search engine a question.

Let's try a more challenging question. What is the truth of the universe? Just kidding here, but I tried it, and a YouTube video actually came up in the search results. It was for a virtual world game called Entropia, the name of the first colonized world outside of earth. Google knows sci fi, cool! Not the best answer, though is it ? I was looking for something a little more profound, and I did find links to information on Einstein, etc. and some relgious information. Not bad, a little closer.

Let's search for something a little more practical. Let's try for try out "How do I make money online" ? There are 190 million pages on the Internet that mention these words. You will probably find everything from financial planning to affiliate marketing in this catagory.

You should have a rather strong suspicion, that the previous category is going to be filled plenty of affiliate programs that will just take your money and never teach you anything about how to make money online. They may give you one small piece of the marketing puzzle, but never a complete picture of what it takes to market online. There might be some gems in there, but chances are you will spend a great deal of money and still not learn how to make money online.

It is important to remember in web site promotion that sometimes people are just asking questions in their Google search. If the title of your blog post is the specific answer they are looking for,, then your information will be found by searchers. Not everything is sophisticated keyword searches. Web site promotion is all about answering questions. Remember Google is people too !

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



23. Use Open Source Software for Good Web Site Promotion

Open Source software is ideal for web site marketing

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Open Source Software is important to web site promotion. Two of the best programs for web site promotion are Joomla, and WordPress. The Firefox browser is another fine example of high quality Open Source software.

Open source is a phenomenon in the development of software over the last decade. For computer users open source means access to free or low-cost software that is developed, modified, and reviewed by a peer process that is free from overt commercial interest or restricted by hardware platform. In other words, open software attempts to be the best it can be for the user, regardless of who or where it was developed, independant of any particular type of computer hardware.

Over the history of the personal computer, one company that has dedicated itself to a particular hardware platform and a particular type of operating system is Microsoft. The x86, or Intel processor based hardware platform based on Windows is where Microsoft primarily does business. It is undeniable that Microsoft can claim many firsts in the development of personal computer software, just as it is clear that Microsoft creates software that most often does deliver on its promises.

It also equally clear that before a single piece of programming code is written, a business plan with it's own return on investment has already been written. What I mean to say is that Microsoft does deliver quality software, (let's leave Vista out of the discussion here for the moment), and it's intention from the very beginning of software development is to make a profit on it. Microsoft will never take a single step without consideration of where their profit lies. The benefit to the computer user is an important but secondary, not primary consideration. Of course, any modern corporation operates on the very same premise.

In contrast, there is Google. Of course Google makes tons of money and is profit-driven like Microsoft, but they are hardware neutral at Google. They really do not care if you run Linux, Unix, Windows, Safari, (or some future operating system for that matter.) However you access the Internet, you will be able to access Google's search and software capabilities. In addition, they allow their employees up to 20 percent of their time to develop "outside of the box" projects, that do not necessarily relate to their primary job responsibility. This is a considerable amount of freedom to develop independant thinking, and creativity.

At the other end of the spectrum from Microsoft is the Open Source community. Isn't it great to know that there are Open Source software programmers out there who care more for the quality of their software then how much money they will make from it ? This is quite an amazing and wonderful thing for computer users ! Open Source is the archetypical non-profit model, if such a thing exists in this world. You can base your web site promotion on software that will be free, or low cost, and it will likely be of high quality as well. Web site marketing has never seen it so good.

Popular examples of open source software are Mozilla; an alternative to Internet Explorer; Thunderbird, an Outlook alternative; Open Office, an alternative to Microsoft Office; Joomla, a web site development system; and GIMP, an alternative to Photoshop. A web site promotion based on these open software programs alone can save you hundreds of dollars. They are the finest programs available for web site marketing.

You can find numerous sites with Open Software, free for the download on Google.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !



24. Blog for Great Search Engine Placement and Web Site Promotion

Boost your search engine placement efforts with Blogging.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Why are blogs so good for web site promotion and search engine placement ? What is it about blogs that make them so important to the search engines ? Blogs have many of the characteristics of web sites, but they also have something unique that makes them especially attractive in terms of search. I believe that blogs rule on the Search Engines due to one main reason, fresh content. There are endless debates among SEO professionals over whether quality content or back links are the most important to Google. There is something about fresh content that tends to rank very highly on Google.

Quality fresh content will win every time over and above any other consideration in Search Engine Optimization. The freshness of content is something that Google can judge quite easily whenever a web page is re-indexed. It merely compares the current content with the index of the content from the last visit. I would submit, that the Google Spiders will require a much more sophisticated algorithm to judge quality content than freshness, and this is the main reason why freshness is all important.

After all, human editors frequently disagree concerning content quality. How could software robots be any different ? Any robust SEO Strategy should be based on not only quality content but fresh content as well. I believe that that fresh good quality content will win out over stale excellent quality content. It seems that the Google Spiders like fresh food even more than Subway Sandwiches does !

If you do a search for news on Google, who is it that comes up on top ? CNN takes the first position over all competitors. NY Times is in the 9th position on page one, and The Wall Street Journal is nowhere to be found in the first ten pages of results.

Well, what about Financial News ? Surely the Wall Street Journal should be near the top of that category, right ? Sorry Wall Street Journal, CNN money is top position on page one. The first Wall Street Journal result is on the top of page 2 ! The New York Times has it's first listing on the bottom of page 5. Amazingly, CNN has a link not only in the top of the first page, it has a link on every one of the first four pages. No other company has more than one listing, on the first 4 pages and CNN has 4 total links on the top 4 pages !

Here is a simple demonstration that will show how valuable fresh content is over numbers of links. Check the page rank of each of the following sites using the Google Toolbar.

CNN - Page Rank 10

The New York Times - Page Rank 9

The Wall Street Journal - Page Rank 8

Not to dish CNN at all, but if Google Page Rank were only concerned with content quality, don't you think that the prestigious New York Times and Wall Street Journal should have at least as high a page rank as CNN ?

What about incoming links? Another SEO philosophy says that back links are the most important factor to achieve Page Rank and search engine position. Let's look at incoming or back links using Google's Advanced Search.

CNN - 205,000

The New York Times - 702,000

The Wall Street Journal - 66,000

If back links were the main criteria, then certainly The New York Times would be have the highest page rank, and not CNN. Note: one reason that that Google may be reporting such a small number of back links for the Wall Street Journal, is because some of the Wall Street Journal's content is subscription-based. This are of their web site would require a user name and password, that could stop the Google spiders.

The approximate size of each of the sites is reported by Google Advanced Search, as CNN - 1.3 million pages, The New York Times - 930,000 pages, and The Wall Street Journal - 859,000 pages. Sites of this magnitude will most likely garner a high page rank on Google, due not only to content, but shear size.

If you do a Google search for news, and variations such as financial news, business news, current news, CNN comes up number one every time. Why does this happen? It is safe to say that it is due to fresh content.

CNN's site is updated on a minute by minute, hour by hour basis with content, unlike either the New York Times site or the Wall Street Journal's site which are probably updated on a much less frequent schedule. Google simply loves fresh content. Search results would seem to contend that CNN is one of the absolute masters of fresh content on the Internet.

From this simple comparison, we can see how dramatically fresh content affects page rank and search engine position.

I ran across a rather fascinating SEO strategy article recently, called "Where the bots stop". This article focuses on the question of how deep spiders dig when they index a web page.

It was found through what looks like some pretty good testing, that it varies quite a bit between the different search engines. Yahoo seems to see only the first 210k of text on a page. Google sees approximately 520k, and MSN, (now Bing) sees a whopping 1030k of text.

Admittedly that is a very large amount of text, probably more than most web sites would ever put on a single page. Let's consider what the spider sees, when it looks at a typical blog. The titles for all of the blog archives are usually listed somewhere on the blog. Even if the blog starts out small, eventually, there could be thousands of posts and their corresponding titles.

A brief test of several popular blogs indicated that most had text from 10k to around 30k. This leaves plenty of room for additional links, and content before the spider limit would be reached.

Each post on a blog is like an article, with it's own title and content. This is the very epitome of what search engine spiders are looking for. On a typical blog you find organic links galore, fresh content updated on a continuous basis, and an easy to access format that search engines love. An RSS feed from a blog is a Google robot's dream come true. Everything is served up to the robot on a platter, all time and date stamped and everything ! There are fewer problems to crawl blogs than web sites. Perhaps that's why Matt Cutts from Google said recently that a Blog like a Wordpress Blog take care of 80-90 percent of SEO already.

Fresh content is clearly the most significant factor in search engine positioning, and an essential element of any SEO Strategy. Happy Blogging !

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime!

Click here to take the SEO Preparedness Quiz



25. Follow a 3 step method to Web Site Promotion

SEO - Basics start with simple 3 step plan

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime

Step 1) Start by doing some keyword research. If you were a purchasing agent, looking for your company on the Internet, but you did not know it's name, what would you type into Google ? Think of it like an electronic yellow pages. What 2 of 3 word phrases would you look for ? If you type these keywords into Google, do you find companies similar to your own ?

Do you see any of your direct competitors listed in the search results ? These keywords are criitical to the success of your web site promotion. They allow prospects and customers to find your company using search engines such as Google and Yahoo. What would you type into Google to find your company’s products or services ? When you do this, can you find some of your competitors listed in the search results ?

Try to be specific in your keywords. See if you can come up with 5 or 6 keyword phrases of 2 to 3 words each. You can also try to recombine the words to make new keyword phrases. You can get some assistance from a free tool you can find on Google called Google Adwords Keyword Tool. After one set of keywords is entered into the search box, there is a long list of keywords and suggested ones as alternatives.

This tool is based on Google Adwords. There are additional tools for a more in depth analysis, but this is not a bad place to start your keyword research. At the very least it will give you some idea of the amount of traffic on a monthly basis for several different phrases of keywords.

It is important to always maximize the benefit of your keywords, by selecting ones that have the greatest amount of traffic. There are more detailed analyses that can be done, that look at issues of value, in comparison to competitiveness of particular keywords. This kind of detailed, in depth research, is one area in which SEO consultants specialize.

Google Adwords results should get you started to think about keywords, because they are critical to success in drawing search engine traffic.

Step 2 – Create press releases. Here’s where you get to play “journalist”. Imagine yourself a mini-CNN correspondent. Even on a small scale, what is there that is notable about your company? Is there a recent acquisition of new technology, a new business strategy, a new partner, a major new customer, or a recent change of direction? It does not have to be anything significant enough for the local news, just something interesting.

Maybe your type of business is not commonly known, and there is a general interest angle to explain what the business is and what you do. You could explain the business to a lay person that has no knowledge of it, to clear up possible misconceptions. Any of these approaches will work to promote your company and will help your online promotion strategy. It will just take a little creativity.

Now you can write a press release in the third person. Be careful not to make a sales pitch, just tell, and don’t sell. Of course, you should use your keywords in a natural way, as if you were in a discussion with the reader. Use your most important keyword in your title. Use your all of your keywords in the body of the press release. The press release should read naturally without sounding stiff or forced.

Find "free press release" companies on Google, read the rules for each one, and submit to several of them. Each press release site will have a slightly different submission standard. Be especially careful about direct links to your web site in the press release. Some sites do not allow them at all, only in a secondary section from the body of the press release. Some sites allow only a limited number of outbound links, and most do not allow them in the first few paragraphs of the release.

Rewrite each time you submit to a different site, with a slightly different title, and different contents, maintaining your keyword frequency. After a few days, or a week or so, check Google News, and Google, to see if your press release comes up. You may be surprised to find your press release there, under your search keywords ! This is significant, because you now have numerous back links to your web site. This is something that Google values, fresh original content, and an incoming link.

Step 3 – Find free article submission sites listed on Google. Article writing is only slightly more challenging than writing for press releases. Press releases may allow a little self promotion, under the banner of “news”, but article sites usually do not allow it at all. An article reads more like the encyclopedia, but it doesn’t have to be scholarly or pedantic. It can read like a general interest story. The submission rules must be respected here, which vary from one article site to another.

There is usually an approval process which can take from a few days, to a week or more. Don’t worry, if you make a mistake, the worst that can happen is that your article will be delayed from publication on the Internet. You will have an opportunity to correct it, and learn from whatever went wrong.

Each of the three steps described above can be the foundation of a web site promotion effort over a period of weeks and months. If this interests you, there is a great deal more information waiting
to be found on my blog, listed below.

If you think this is too much work, you can always hire a Search Engine Optimization Consultant to do the work for you.

Good Luck with your Internet marketing efforts!

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs.



26. Work Smarter Not Harder on Your Web Site Promotion and SEO

The Story of the Woodcutters helps to understand Web Site Marketing

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime!

Here is a story that I've used to guide my life for quite some time. I heard the story of the woodcutters a long time ago, but it stuck with me over the years.

There were two woodcutters who challenged each other to a chopping contest. Whoever could chop the most wood from sunrise to sunset would be the winner.

One of the wood cutters was built like a NFL tackle, and looked like he could do some damage to the logs just with his bare hands. The other woodcutter was tall, but lanky and lacked the muscle of the larger man.

The big wood cutter thought that he had this contest in the bag, because his opponent was so scrawny. The men began at sunrise and both chopped wood with great fury. Every so often, the big wood cutter saw his opponent sit down.

Since this happened every couple hours, whenever the the skinny man sat down, the large man smiled, and said to himself, "yeah, I've got him". This went on for the entire day.

The large man didn't even stop chopping wood to wipe the sweat from his forehead. He never remembered working so hard in his entire life, and was certain that he had won the contest by a wide margin. He could hardly wait to claim victory at the end of the day.

At sunset, a crowd of people gathered to see the results of the contest. They looked at the pile the big woodcutter had chopped and the crowd cheered, because it was indeed an impressive pile of wood.

Then everyone went to check the pile of wood the skinny woodcutter had chopped. To everyone's surprise, especially the big woodcutter, the skinny man's pile was clearly larger than the pile the big man had chopped.

The big man couldn't believe his eyes, and said foul play must have been involved because he had not stopped working for a moment, and had clearly worked harder, since the skinny man had frequently taken time to rest.

The skinny man raised his hand to explain to the big man, and this is what he said.

"You thought that I was sitting down to take a rest, but because my back was to you, you couldn't see what I was doing. I only sat down to sharpen my axe."

----------------------------------------------------------------------------

What is the point of this story ? I think it is that we must learn to always keep our tools sharp. Whether it is our technical skills, our people skills, our skills as a parent, a mentor, or as a friend.

Sometimes we forget that in life, our full value as a human being can be revealed through something as simple as being a good and true friend.

The burly woodcutter in the story is like the myriad of entrepreneurs who have have their noses to the grindstone, trying to do a hundred different things they believe it takes to market on the Internet every day. In the end, sometimes they are so busy with their daily activity, they can hardly see the forest for the trees.

I value hard work, but what I truly marvel at is hard work with the assistance of automation. I love tools in whatever form that liberate us from tedious and repetitive work.

It is not that I disdain manual work. A number of years ago, I held jobs which required great physical effort every day, and I enjoyed the challenge of those jobs. What I disliked was boring, mundane, mind-numbing, repetitive work.

I love the freedom that results from time saved in not engaging in tedious work. I feel sorry that there are so many people in the world who toil everyday doing exhausting manual labor, not by choice, but out of necessity.

Life has been, and continues to be, for far too many people on the earth, a day to day struggle for survival. The time it takes each day to insure survival leaves no time for other pursuits, whether they might be intellectual, artistic, spiritual or otherwise.

When I first saw a computerized machine tool, a number of years ago, I thought to myself. This is something incredible that can free men from manual labor, and I thought about something the German mathematican and philosopher, Leibnitz said. (1646 - 1716)

"One might object that artisans today work out of necessity, if all their needs were satisfied,then they would do not work at all. I, however, maintain the contrary, that they would be glad to do more than they now do out of necessity.

For, first of all, if a man is unsure of his sustenance, he has neither the heart nor the spirit for anything." and "It is unworthy of excellent men to lose hours like slaves in the labor of calculation."

This was the start of my lifelong fascination with computerized machine tools, other types of automation machinery, and computers in general.

------------------------------------------------------------------------------------------

I like the skinny fellow in the story above. It is such a simple story. The skinny man didn't care what anyone said, he just had a quiet confidence in what he was doing, and knew clearly that he was using a sharper tool than his competitor.

At the end of the day it is the quality of what we can accomplish that will set us apart from other entrepreneurs on the Internet.

I feel very fortunate to have found some of the very best tools on the Internet for web site promotion. My goal through this blog, is to provide access to these tools, as well as the training needed to use them effectively. I hope this blog will assist internet marketers who are searching for the very best tools for their web site promotion.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime!



27. Here is a Source for Web Site Promotion Information

How to find good web site marketing and SEO information

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime!

In this blog you will find a wealth of information on web site promotion.  There is a growing need for good quality, practical information on how to market on the Internet. Unfortunately, the little guy, or the small business will have a very hard time starting out, because there is a great deal of information for sale on the subject, and much of it is of questionable value.

There are plenty of affiliate marketers on the Internet that will tell you that they have found a push-button solution. They are happy to tell you all about, it if you just purchase their report for a mere $ 47.00. You will be buying their reports for the next 10 years, and still not achieve the kind of success you seek.

Unfortunately, there are far too many uninitiated marketers who believe this "gold rush" mentality, so it is easy for savvy marketers to take advantage of them. I have bought some of it myself, I confess. I'm sure many of you have done the same. The internet now, however, is changing from a place where any marketer call sell his "secret to success" that he says is worth $ 995.00 for $ 95.00, and make some money at it.

Things are changing, as more and more people realize that there is very little substance behind the claims of the "overnight millionaires". More and more aspiring Internet marketers are learning that there is a great deal of good information available from responsible internet marketers. They are learning to sift through the hype and search out valuable content, without spending hundreds or thousands of dollars to get it.

You will find that the "good guys" always provide lots and lots of free information up front. They will never use the "shotgun" approach and try to sell you something on your first contact with them. Search out and get to know the "good guys".  Take advantage of all of the free information they offer, and please don't fall for the false promises of the mass e-mail marketers, who try to lure you into the latest and greatest strategy that made them tons of money overnight.

You will not find any magic bullet reports sold on this site.  I am doing my absolute best to be one of the "good guys" of web site promotion. Why shouldn't internet marketing be a skill like any other that takes time and effort to develop ?

My hope is that through this blog, I can shorten the time it takes internet marketers to become proficient and successful at Internet marketing. I would also like to help avoid the enormous waste of time and money that can happen when good people fall into the trap of the unscrupulous affiliate marketers who abound on the Internet.

For those who still believe that there is a magic solution to web site promotion, I encourage you to look elsewhere, and come back and visit this blog in six months, if you haven't yet found what you are looking for.

There are step by step, proven methods of web site promotion that yield excellent results on Google.  These methods has been proven over the last 5-10 years by a number of highly successful Internet marketers.

I am only listening to the "good guys" in my web site promotion efforts.  Through this blog, I will pass on to you these proven methods, only after having tested them, and used them for successful web site promotion.

You will not become successful in one day, or one week using these methods.  Over time, day by day, and week by week, through consistent effort your results will grow, and you will reap outstanding rewards. 

You must be patient and consistent.  If you can work in this way, you will see results that far exceed your expectations. These are two of the most important things I have learned about web site promotion, patience, and consistency.  They have nothing to do with some "inside secret" or "magic formula".

Again, all of the information is free on this site.  Any advertising you see here, is for tried and true products I have used myself, and to partially offset the costs of producing this blog. I hope you find this information useful. Any feedback you would like to offer, is gratefully appreciated.

Please visit as often as you like.  You can also subscribe by e-mail, or by RSS feed using the links on this page.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime!



28. Search Keywords are the Heart of Web Site Promotion and SEO

Keywords are the bait to good web site promotion fishing

Brought to You by John Lombaerde from Web Site Promotion for all of your Web Site needs. Visit anytime !

Web Site Promotion begins and ends with keywords. The Internet is like a huge river of information and business activity, and web site promotion is like fishing. If you want to fish successfully in the huge river called the Internet and catch lots of fish, you want to maximize your chances by having a good fishing pole, good bait, as well as good fishing knowledge, and technique.

Most people on the Internet know they are at a huge river where there are plenty of fish, but they are not using a good fishing pole, their bait is stale, and they lack the proper knowledge and experience of fishing to succeed.

Some of them take years to finely tune their skill and knowledge, and to develop the right tools and techniques to become successful. Others give up along the way, and some, who are part of the vast majority, just continue on the path of little success year after year.

To which group do you belong ? There is another group I failed to mention. There are those who are fortunate enough to have found mentors that have been successful themselves, and are willing to teach others how to succeed.

I am not talking about the affiliate marketers who promise you an instant life of luxury. If you just buy their $ 47.00 report, they will reveal all to you, and you can spend everyday at the beach and make millions. This is patently false, and it is a total misrepresenation of Internet business. Why are these marketers still hanging around ?

It is because there are still too many people wwho buy into the myth that there is a magic push button solution to wealth on the Internet. If you see a big mansion, a luxury car, or a yacht on a web site, quickly look the other way. You would have a better chance of winning the lottery than making money with them.

There is another group I forgot to mention. These people are wise enough and fortunate enough to have found someone who can teach them. The kind of person who can teach others how to do Web Site Promotion, is indeed rare. If you are lucky to be in this type of group, you are amoung the most fortunate of Internet marketers.

You can literally save years of effort with the assistance of an good trainer. You will learn what type of fishing pole to use, the correct bait, and how to use all of the tools, and the proper technique to land lots and lots of fish. Doesn't that make sense ? Anyone who tells you that all you need to be successful is buy their report, or purchase their piece of software, is no different than the traveling snake oil salesman of the old Wild West.

Keywords in web site promoiton are like the bait in fishing. Without the right bait, or the right lure, you are simply not going to catch fish right ? You may have a beautifully designed web site, a carefully thought out sales process, and great products or services, but without fishing using the right keywords, your success will always be limited.

This is because, if you are able to harness some of the traffic from the huge river of the Internet, you will always find lots of fish. This is not something you can buy with a big billboard, or a catchy prime time TV ad, even if you had the desire and the resouces to use in that way. The Internet is a much more level playing field than traditional advertising.

The way you catch fish on the Internet is through search engine optimization. It is no more difficult to learn the techniques of search engine optimization, than it is to build a beautiful web site, design a great sales process, or build great products and services. It is teachable, and it can be done by anyone who is willing to take the time to study, practice, and learn.

The first step to good web site promotion is to understand keywords. I'm sure you know what your product or service is, but are you using keywords in any of your promotional efforts to attract search engine traffic ?

Even more importantly, do you know how much traffic is currently generated for your keywords on the Interent on a daily, weekly, or monthly basis ? Are you sure you have found the best combination of keywords that can generate the highest levels of traffic for your web site, and that you are using them in the most effective manner ?

This is what Search Engine Optimization can do for your Web Site Promotion, and why most people starting out on the Internet have such a hard time to find success. It can be the difference between mediocre results and outstanding ones.

Please use all of the resources you find on this site to boost your web site promotion, and learn about the fascinating world of search engine optimization.

Brought to You by John Lombaerde from Web Site Promotion for all of your Web site needs. Visit anytime!



29. Google Wave is All the Rave for Web Site Promotion

Will Google Wave be the favorite platform for Web Site Marketing?

Brought to You by John Lombaerde from WebSite Promotion for all of your Website needs Visit anytime!

What is this Google Wave that caused 100,000 users and developers to be invited to it's release yesterday - Sept, 30th, 2009? Apparently, there were several million additional surfers who tried to download it, but they will just have to wait to catch the wave. Surfs up, however, for those lucky 100,000 who were given Google surf boards.

So what is all the excitement about ? Is it a bird, a plane ? Is it e-mail ? Is it chat ? Is it a blog ? Is it multi-media ? Is it a real-time language translator ? Yes, in answer to all of the above questions. It seems that Google Wave has gadgets, robots, tigers, oh my !

Google Wave apparently, is a hosted, collaborative, real-time, multi-media, conversation between users that belong to the same wave group. This is e-mail and chat, and more, like you have never seen before.

This was the biggest product launch by Google in the last 10 years, or more, so it's no surprise it made the front page of cnn.com. Not too shabby for a software release, even if it is Google. It set off a flurry of texts, tweets, news articles, blogs, and general buzz across the Internet yesterday.

For those techies out there. Google Wave uses the instant messaging XMPP protocol. Check out the official Google blog for the news of the release.

Best article of the day goes to Mashable for their Google Wave Guide

We will probably see the noise quiet down over the next weeks and months, as Google and the developers work out the bugs.

One thing you can be sure of is that this is just the beginning for Google Wave. Expect to see some really cool applications come up on Wave in the next few years.

What about a wave that becomes a viral blog that breaks the Guiness Book of World Records for the most simultaneous users on a shared document ?

What about a new product idea that goes from concept, (based on user feedback through real-time, online surveys), to prototype, to manufacturing, and delivery within days ?

What about a natural disaster that requires massive emergency aid. It overwhelms the government's ability to respond. A massive Google Wave spawns one hundred thousand sponsors all over the world that donate money to rescue victims, and save lives ?

What about an interactive collaborative poem generated by people to highlight the problem of worldwide hunger that generates

money from corporate sponsors based on the number of users who participate ?

It simply boggles the Google mind to think of the possibilities. Are the social networking executives losing sleep tonight over what Google has done with Wave ? Only time will tell.

The $ 64,000.00 question is how will all these waves be incorporated into Google search results ?

At the very least I'm sure we will see a new tab on Google search called "Wave Search".

I don't think we will be waving goodbye to Google Wave anytime soon.

Brought to You by John Lombaerde from WebSite Promotion for all of your Website needs.



Copyright © 2007 Sohomatic.com.


Feeds for The SOHO Quest [Online Reviews & Resources for Small Office + Home Office ]

1. Freelance writing jobs » The Ruggedized Laptop Computer Value Proposition
Good news for those who work and travel with computers.

Freelance writing jobs » The Ruggedized Laptop Computer Value Proposition

This includes free lancers and telecommuters.


2. Tips for Business Success in Today's Tough Market Place
By Storm Castle

Does your company do business to business prospecting? Have you ever considered using an outbound telemarketing company? If you are wondering if your business will be able to endure the current economic troubles, this article is exactly what you need to read. There are six tips that can help your business find success even in a bad economy.

The following six tips are ways your company can not only survive, but thrive during tough economic times. Increasing your marketing budget, using the power of leverage, focusing your efforts where they will be most effective, properly training your employees, providing excellent customer service and keeping a positive attitude are all ways to keep your business profitable in difficult economic times.

The first way for increasing profits during a recession may sound backwards, but increasing the amount of money you spend on marketing your business instead of reducing it is one thing that can help your business make a profit during a recession. Countless businesses make the mistake of considering their marketing an expense instead of an investment and wind up destroying their businesses by cutting back in this area.

The second tip is to use the power of leverage by hiring a business to business prospecting company to do outbound telemarketing for your business. This helps your team use their time more wisely.

The next tip is to focus your efforts where they will be most effective, which is spending time closing sales. When the telemarketing programs do their job effectively your team can spend the majority of their time making sales which means increased profits for you.

The fourth tip involves properly training your employees to work with the highly qualified leads they receive from these lead generation companies. Proper training will help them make the most of these leads and sales will go through the roof regardless of what is happening in the economy.

The fifth tip for business success in tough economic times is to provide excellent customer service. Getting repeat business is much more cost effective and profitable than having to constantly prospect for new business so it is vital to keep your current customers happy.

The sixth and final tip for business success in tough economic times is keeping a positive attitude. People have a tendency to create the exact amount of success they believe they will and your positive attitude will be reflected in your employees' attitudes and achievements as well as your own.

Implementing the six ways listed above can help your business to increase profits during a recession. Business to business prospecting is one area to concentrate your marketing efforts in since this will make four of the six ways happen. Then all you have to worry about are the last two ways including treating your clients to outstanding service and maintaining an optimistic outlook.

About the Author:



3. 4/15 Yahoo! News: Work from Home
Yahoo! News Search Results for "work at home" Feed My Inbox

Career Step Partners with HCIT Solutions to Provide Training in Jamaica (PRWeb via Yahoo! News)
April 15, 2009 at 3:01 am

Career Step has recently partnered with HCIT Solutions to help develop the Jamaican medical transcription field within the growing global healthcare industry.

Favors-n-Gifts.com Responds To Demand For Personalized Party Favors (PRWeb via Yahoo! News)
April 15, 2009 at 3:01 am

Favors-n-Gifts.com caters to the high demand for personalized party favors with different customization options and lower prices.

Freelance writing jobs grew 500% in past year, according to oDesk (PRWeb via Yahoo! News)
April 15, 2009 at 3:01 am

oDesk oConomy reports that freelance writing jobs, including technical writing, business writing, blog and article writing, editing, and translation services are all part of the growing demand for online jobs found on oDesk.





4. Secret Exposed: How the Google Search Engine Really Works
By Henry Zeng

While we don't often think about - or even care - how the Google search engine works, it is very important for an online marketer who is using search engine optimization, or natural search marketing for their online business to understand the basic principles that drive Google.

There are three main parts to Google: Googlebot, The Indexer, and the Query Processor. Each of these three parts is crucial to online businesses, believe it or not. Let's take a deep look at each of these Google elements to see how they work.

Googlebot is the search engine spider that comes to your website and spiders your pages. It isn't an actual spider, of course.

It actually works more like a web browser by calling a server and requesting pages, and downloading them - just as you do when you open your browser, type in an URI, and then the web page loads.

Googlebot, however, is run by big number of computers and performs this task much faster than one user could on their home or work personal computer. And Googlebot doesn't know if a website exists until a URL is put into their Add URL form, or until they find a link point to that site on another web page.

When Googlebot comes to a page, they take all the links from that page, and put them in a queue for crawling, and repeat this process over and over again. Once Googlebot has found a link, and downloaded the page, it hands that page off to the Indexer.

The Indexer stores the pages in Google's Index Data base. The Index then sorts all of the pages in its data base, alphabetically, by looking at all of the keywords on the pages. The Indexer does not pay any attention to what Google calls stop words, such as is, on, or, why, how, etc. It just pays attention to more important keyword type words.

The Indexer, after Indexing pages, waits for the Google Query Processor to ask it for a list of documents. A keyword is given to the Query Processor, which in turn asks the Indexer for a list of stored websites contain that keyword.

The Indexer then supplies the Query processor with a list of the documents, and the Query processor presents the documents to the user who requested the keyphrase.

You see, each element is important to the others. It all starts with the Googlebot finding your web page link on another site, or by you going to Google and using the Add form to submit your site.

About the Author:



5. Google Voice Application will soon arrive in iPhone and iPod Touch
By Haven Frbiz

GrandCentral Phone Service as a voice of the recycled products, Google introduced at the beginning of Google Voice Services, which provides integrated voice telephone service, including all the features of GrandCentral (useful for SOHOs).

In addition, Google will also provide a voice mail features automatic text copying, as well as send and receive text messages, Google voice communications will also be recorded with the Gmail integration implementation. Users can make free calls to any number in the United States.

Like Gizmodo, according to reports, Google Voice will soon appear in the form of application at the iPhone and iPod Touch. The application will include a dial-up, and it can be set aside (from Google Voice your number), and the iPhone will make its own bilateral linking.

It can also dial-up and cell phone, and contact list to work, while sending SMS. Google Voice also includes standard features such as phone logs, voice mail and so on.

The latest model stars Netbook - X-Slim and really drive map Wind U123 has just emerged, both CULV notebook using Intel's ultra-low voltage processor, running Windows Vista Home Premium system, only 0.7 inches thick, 2.8 pounds, is the MSI Dell used to combat the Adamo's flagship product, version with high prices also reached a level of more than 1000 U.S. dollars, the minimum should have 700 U.S. dollars, this series of products will also have 11.6, 14 and 15.6-inch version, let us Figure it together!

GIGABYTE is expected at the end of the second quarter with the cottage Internet Protocol of the Company products will be delivered, and the deal will allow Gigabyte notebook sales doubled compared to 3 last year! Last year, the Gigabyte notebook sales are only 15 million units, while in 2009 this figure grew to around 50 million units.

About the Author:



6. 4/10 Yahoo! News: Home Biz SEO
Yahoo! News Search Results for "work at home" Feed My Inbox

Get #1 Rankings On Google with 10-Step Laser-Targeted Search Engine Optimization Tutorial (PRWeb via Yahoo! News)
April 10, 2009 at 3:01 am

Since 2006, Matthew Bredel has built a successful online, home based business that's growth has depended largely on page 1 Google rankings and other SEO organic traffic. The SEO Exciter Series outlines many of his personal strategies in getting top search engine rankings for some of today's most competitive search engine keywords.





7. 4/9 Yahoo! News: Technology and Telecommuting
Yahoo! News Search Results for "work at home" Feed My Inbox

For Businesses to Grow in a Fledgling Economy, Turn to Technology and Telecommuting, Says E-Geniuses (PRWeb via Yahoo! News)
April 9, 2009 at 3:05 am

Leading L.A.-based computer repair service company E-Geniuses illustrates how businesses can utilize technology and telecommuting to not only survive the economic crisis but to grow in a down market.

New Google Alerts Third-Party Add-On Boosts Marketing Intelligence Access for Small Businesses, Busy Pros (PRWeb via Yahoo! News)
April 9, 2009 at 3:01 am

Developed by Adam Green, 'Mr. Google Alerts', AlertRank makes it easier to track, sort, rank and analyze Google-indexed news, blog postings and social media alerts




8. Adelaide Small Business Need SEO
By Dr S Ausman

There are no secrets on how to rank high with the major search engines because effective search engine optimizations are now immense. What is search engine optimization? Before we discuss that thing, you have to understand first how search engines work and a bit of know-how.

Search engines are into providing their users with the most relevant and up-to-date information to match the search term that was used. They are sophisticated pieces of technology which allow users to quickly find relevant websites by searching for a word or a phrase. Search engine results are useless to users if the information doesn't relate to the search term, or if the results are old. People expect the most up-to-date and fresh information that is useful to them.

Updating your website everyday and adding some materials will help you get noticed by the search engines. So, if you are going to sell any type of product or service online, you have to optimize your website for the search engines, in order to boost traffic and sales. It is because over 90% of your business will likely come directly from search engine results. And for that reason, it is absolutely important to optimize your site for search engines for you to have the greatest deals in the entire world.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website's status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, better understanding the fundamental elements of Search Engine Optimization is vital for an online business' success.

Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You'll surely have a step closer to achieving high page rank through search engine optimization.

The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.

You should also have to develop a linking strategy as a part of your search engine optimization. Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link that you have pointing back to you, that is another chance for your potential customer to find you. The more inbound links that you have pointing to your site, the higher you will be ranked in the search engines.

Another is to develop a content stratagem. People who get to search from the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build up content for your site. When writing articles to post on your site, make sure that you develop a clear means of arranging their content. You can do this by simply adding a new page to your site. This will allow room for extra articles to be added as you write them, and will allow you to build up an archive of articles which will maintain to draw online visitors. Make sure also that you have included your archived articles in a directory that is next to the root web of your site so that the search engines will catalog your online articles.

Always keep in mind that search engine optimization methods are important in developing your site's status. With that thing in mind, make sure that you write high-quality, keyword rich content and link your site to and from a deliberate family of other sites. These things will help improve your site's popularity and coerce increased business through your online business.

About the Author:



9. 4/6 Yahoo! News: Mobile Internet
Yahoo! News Search Results for "work at home" Feed My Inbox

Peplink Launches Enterprise Grade 3G Load Balancing (Business Wire via Yahoo! Finance)
April 6, 2009 at 7:53 am

MOUNTAIN VIEW, Calif.----Peplink, the pioneer in Internet link balancing and failover solutions, today announces the release of its Balance 20W mobile load balancing router. Peplink's innovative new product gives Internet reliability to mobile and remote locations where it is not currently possible.



10. Get More Business with Autoresponders
By David Jessee

These days, most everyone is familiar with an autoresponder, although many don't know why they are beneficial to businesses. If you aren't familiar with autoresponders, you would probably find yourself amazed with them. An autoresponder can help your business by automatically emailing your clients and customers with a preset message that will help to increase your sales.

An autoresponder can help your list of clients grow, even send each one of them their own personalized email message. If you choose, you can also follow up each individual email with repeated emails, varying the content whenever you wish. These programs will also allow you to keep track of conversations, and send out broadcast email messages whenever you have news or new products to offer your clients.

As research in the past has shown, personalized email from autoresponders is a great way to boost your business. When you send a personalized email to one of your clients, the autoresponder by can address him or her by their name - which always makes a customer take notice. While you could do this yourself using traditional email, it could take you a few hours if you have a long list of customers.

Autoresponders make sending personalized email a snap. All you need to do is set up your email template, then select where you like the name to go. You can add everyone in your customer list to the autoresponder, which makes sending emails a snap. Once you have everything ready to go, all you need to do is send out the emails with one simple click. Best of all, you don't have to set it up again when you need to send out broadcast messages.

Although there are some people who will buy products after one or two emails, most people require about seven or eight emails before they will purchase anything. Autoresponders can really help you there, as they will do all of the emailing for you. You dont have to keep sending manual emails or anything like that. All you need to do is set up the email address, type in your preset message, and then feel free to send it as many times as you like.

Through the use of an autoresponder you can really boost your business. If you run an Internet marketing business, this tool will prove to be invaluable. You can spend less time sending messages and more time doing what you enjoy. If you've never tried an autoresponder before, you owe it yourself to check out everything they will do for you and your business. Online businesses can get a lot of emails on a daily basis, which is where the autoresponder will really start to shine and show you just how great of an asset it really is.

About the Author:



11. Work at Home News Front
Verbal Communication Skills Lacking in Some Job Seekers; Media Consultants Offer Job Interview Preparation

Landing a new job is hard work. Just getting through the first interview is a challenge especially for a professional who's been laid off from a position he has held for years. Media consultant Suzanne Spurgeon says, "Interview skills get rusty if you don't use them.

The AA'S £6.2BN Summit Paper on Curbing Motoring

As world leaders gather today at the G20 summit to discuss the global financial crisis, the AA's own president, Edmund King, is reminding motorists that with rising motoring costs upon us, it has never been a better time to shed the pounds. Drivers could save over £6 billion per year by following the AA's money saving tips.

Anti-Phishing Working Group Leading Initiative to Stop Consumers From Falling Prey to Money Laundering Scams

CAMBRIDGE, Mass. & LOS ALTOS, Calif.----The Anti-Phishing Working Group announced today a new public education initiative to deliver free counter-crime video instruction to consumers.









12. Adwords Management - 7 Keys to Success: Part 1
By George Kristopher

Most people advertising in Adwords today don't realize that they are losing tons of customers and leads all due to the fact that they don't know the 7 Key things they must do to set up a successful adwords campaign. If you follow these 7 key steps to setting up your adwords campaign, not only will your ad show up a lot higher in Google, but you'll also pay less per click than people advertising below you! Applying these 7 Crucial Steps will increase the amount of clicks you're getting per day and at the same time decrease the amount of money you're having to spend now!

Optimize Your Campaign For Google Are all of your keywords stuffed into one or just a few adgroups? Google hates it when campaigns are like this and determines that your campaign has 0 Relevancy! I know this strategy works, so for all of my clients I make their campaigns Super Relevant by taking each individual keyword and putting it in ad adgroup all on it's own! I know, it's days worth of work, but it reduces their click cost by an incredible amount! If you don't follow crucial step #1 you're going to be slapped! This means that Google will charge you insane amounts of money for your clicks and give your ads horrible placement.

Optimize your ads for Google The structure of your ads play a huge role in determining how much you pay per click. Just like in step #1 Google is obsessed with "Relevancy". Google's idea of a perfect ad actually has the keyword that was searched on show up twice in the ad; Once in the ad title, and once in the ad text. If Google see's that your ad displaying for the keyword, "injury attorney" actually has the keyword "injury attorney" appearing in your ad title and inyour ad text then Google is going to reward your ad for being perfectly relevant to the keyword that was searched on.

Google is going to reward you in two ways, 1) by charging you less per click and 2) by giving your ad a higher ad placement! But that's not all! Who searches on the keyword "injury attorney" will be more inclined to click on your ad because the actual keyword they searched on shows up twice in your ad! That means that by optimizing your ads you get more clicks, you spend less, AND you get higher ad placement! It's a win win situation!

You might ask, "Well how will I ever have time to write a super targeted ad like that for every keyword I have? That seems impossible!" Well, if you don't have time you should make time. My company write a super targeted ad for EVERY keyword that you have! It's a huge load of work, but we've found it's definitely worth it for our clients. Stay tuned for part 2 of this article series, on "Optimizing your site for Google and Keyword Swiping".

About the Author:



13. Privacy Policy - The SOHO Quest Blog
Our Commitment To Your Privacy
To better protect your privacy we have provided this notice explaining our online information practices, and the choices you may make about the way your information is collected and used. Here is information on what types of personal information we receive and collect when you use and visit this website, and how we safeguard your information. The SOHO Quest Blog will never sell your or trade your personal information to third parties.

Log Files
As with most other websites, we collect and use the data contained in log files.The information in the log files include your IP (internet protocol) address, your ISP (internet service provider), the browser you used to visit our site, and the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site.This could include only showing you a popup once in your visit, or the ability to login to use features, such as a forum. We also use third party advertisements in support of this website. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as the Google AdSense program) information including your IP address, your ISP, the browser you used to visit the website, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing local ads to someone in a particular geographic area) or showing certain ads based on specific sites visited (based the content of the types of websites frequented). You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with this website, as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

Our Commitment To Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Our Commitment To Child Privacy
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 18, and no part of our website is structured to attract anyone under 18. Under our Terms of Service, children under 18 are not allowed to access our service.

Collection of Personal Information
This information is purely used to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. Importantly, IP addresses are not linked to personally identifiable information.

Links to Third Party Websites
We have included links on this site for your reference. We are not responsible for the privacy policies on these websites.

lterations to this Privacy Statement
The content of this statement may be altered at any time.


14. SOHO Quest - New Contact Information
This post provides updated contact information for this blog. If you have any questions regarding the content of The SOHO Quest Blog, about the products mentioned, or questions of any nature at all, do not hesitate to contact us at the following address.

Your feedback about this website is helpful, appreciated, and welcome.

Please contact us at: soho.quest@gmail.com


15. Updated About for The SOHO Quest
The SOHO Quest is a blog dedicated to providing up-to-date information on the subject Small Office and Home Office.

This blog publishes reviews, informative content, tips and more with regard to working in an small office-home office environment. Navigate this blog by using the side bar links. Follow highlighted links you see throughout posts to learn about the products and services being mentioned.

This blog is intended to provide worthwhile information for those interested in working in a small office-home office.

Direct all questions to: soho.quest@gmail.com


16. Google Gets Voice
Google GrandCentral has grown all up is being relaunched as Google Voice. This service will continue in beta testing with many new features. Grand Central was a start up "one-number access" telephone service that was purchased by Google soon after its debut.

This service will be styled similar to the Skype telephony business model, in that some of the calls are free, and international long distance will be offered at attractive rates way below what normal phone charges would be. As an example, calls to Canada reportedly will be one cent per minute.

This will be a great service for entrepreneurs, solopreneurs, and small office/home office workers, which now includes distance workers, telecommuters and digital nomads. Get in line and queue up for a free Google Voice number.

From The Blogosphere:

Google Voice Blog: Moving to Google Voice!

We are happy to announce that we have made a number of improvements to GrandCentral and are relaunching the service as Google Voice.

Google Voice Speaks of World Domination

Google Voice is a free service that offers "one number for life," so I recently came across your blog and have been reading along.

Get Ready For Google Voice

The folks over at Google are working on a new project called Google Voice. According to the Google Blog site the first beta testing will be for GrandCentral [...]




17. Depression Cooking Teaches
Check out Google Trends this morning, and you will see that Great Depression Cooking tops the charts. The television news anchors are starting to own up to the fact that we are in a depression, and not just your ordinary run of the mill recession.

Imports are down 24% and the economy in the US alone shrank over 6% in just one month. If you think there is any good news in this, it probably is only the fact we need to learn to individually become self reliant again. We can't sustain an economy where the only growth is in government.

If you have already lost your job, and are scratching your head as to what you will do when the unemployment insurance runs out, you may have figured out that it probably won't be a job like you had before. We are headed back to a more mercantile style society, where we each make and trade goods and services. Do you believe you can now start your own small office-home office based on new skills found learned and linked on the Internet?

If you are on your own SOHO quest, you may want to consider investing in and learning about working online. In many ways it is a quite separate and parallel economy. Almost unrelated to what is happening in the real world sector.

An alternative avocation is taking up the art of Depression Style Cooking.




18. SpiderWeb Will Rock the Web
Whoa Baby! This blog is getting whiskers. Anyone that has followed my path will know that I now have been heavy into educating myself about Internet marketing. Thus, the reason for no posts.

But I have been busy investigating. One of the schemes is a beta program known as The SpideWeb Marketing System. If you have seen it in passing, but did not consider it...keep looking. This had the potential to be the next big monetizing scheme for the web.


Many have tried to create a self-sustained or auto-pilot system. This supposedly started out with 12 streams of income, but now has 22. I have a gut feeling you have to work it like any other business.

It still is in beta, so don't hope for much. I had numerous conversation with the owners and management team of this system about creating an inner circle training program. Alas, everyone wants something for nothing. You can generate free leads, but then you have to know what to do with them.

Check out my blog on the subject, too, at "The SpiderWeb System Information and Reviews".


19. How to Produce 365 Videos in One Year
(Archived in: Online Income Reviews)

If you have been involved in the blogosphere for long, you know that many bloggers are gravitating towards video aka Video blogs, Vlogs, Vidcasts, or a Video Podcast.

This is a heads up on Mark Wielgus at 45n5.com. Mark is on top of online trends, and I am here to tell you that he researches, tests, and reports on things you will come to appreciate on a daily basis. All the information in this post was gleaned from 45n5. My belief is that Mark combines some marketing savvy with geekdom knowhow. He even writes simple, but useful utility programs and then gives them away for free on the blog. Here is a recent link to one he dubs "Keyword Scrubber".

45n5.com has turned into one of the few blogs I simply must check out on a daily basis. Now Mark is committed to deciphering Affiliate Marketing as a top priority. Another project he is combining with this effort is his personal mission to produce and post a video every day in 2008.

I think with 365 videos in the planning, his little experiment is one to watch for trends, plus the techniques, tips and tricks he is bound to uncover along the way. So, if you want to make 365 videos in one year, watch this guy in 2008 and I think you will learn something.



20. Prioritize Your Blogging for 2008
(Archived in: Social Media Marketing Social Media Optimization)

Welcome to the New Year! I have been spending the last week planning for 2008, which has included changes to my blogging style. If you follow my blogs, you know that I have decided to concentrate on Digital Nomads and The Rugged Notebooks Blog as my main focus for blogging, and with less frequent posting to this blog and The Sovereign Journey.

This is not for a lack or loss of interest, but merely a necessity of time management. Regardless, my blog niche revolves around the central theme of mobility and using technology to be independent. So, you can always check back here and/or catch my more frequent updates at the Rugged Notebooks or Digital Nomads sites. My plan this year is to move to private domains.

One thing I have been doing is writing more focused posts...themed, if you will, or a series of posts on a subject of interest. Recently, this has had a major slant towards telecom, and in particular new gadgets like MagicJack and VoIP telephoney solutions like Google GrandCentral.

I am finding that being more focused on a particular subject area makes it easier and more interesting to research, test, review, and write. I think my readers appreciate it a well and it is helping in the SERPS.

If you are still blogging, drop me a line and let me know how you are getting on. There seems to have been a drop in the number of friends I met online in 2007 that have continued to blog, or scaled back like I have. -Digital Nomad


21. Twelve Step Program for Email Addicts
(Archived in: Online Usability Reviews)

I saw this over at the BigString 2.0 website and thought it was good advice. BigString is an interesting concept in itself, which I will let you discover for yourself. These 12 items have been edited somewhat, so not to get dinged for duplicate content. There were some typos in the original text anyway. Enjoy.

1. Do not send email when you are angry. Wait until you calm down before you send that email. Feelings and thoughts can be difficult to interpret and easily misconstrued.

2. Never send a sarcastic email that could be taken out of context. Sarcasm and email do not mix. You can easily offend someone in an email without intent to do so.

3. Do not send email gossip. You never know where the email will end up. Just make a commitment to yourself not to participate in any gossip.

4. Never end significant relationships via email. Email is the equivalent of an electronic paper trail. Not good for any sour ending, whether business or personal.

5. If you don't want your boss or coworkers to see it, better not send that email from work.

6. Never put anything in writing that may come back to haunt you. A good overall policy. Not just for email.

7. Never, ever, hit ‘Reply to All’ when you just want to send an email to one individual.

8. Don’t email pictures of yourself to others. Especially, online acquaintances and complete strangers.

9. Don’t make promises or commitments via email that you cannot or will not keep.

10. When you send attachments, be sure that you have selected the correct files and documents.

11. Good advice from New York Governor Elliot Spitzer, “Never write when you can talk. Never talk when you can nod. And never put anything in an email.â€

12. Try BigString recallable email. If you do happen to make errors...the recallable, erasable, and non-forwardable features will help to correct such mistakes.



22. How to Build 10-Minute Affiliate Website Mashups
(Archived in: Online Income Reviews)

If you are searching for ways to be innovative with your online marketing, then here is another plug for many of the ideas featured at 45n5.com authored by Mark Wielgus. No, this is not a paid post.

This is the good stuff, it's an addendum to the post on "30 Websites in 30 Days", and Mark calls this his YouTube-Ebay-Amazon Affiliate Website Mashup Thingy.



I have had a few email exchanges with Mark, and these are a few of his cautionary thoughts by way of how he has explained the ideas behind how it should work. Most people will not succeed with this mashup concept, or any other website scripting without the underlying concept and knowledge (or experience from learning) of how to build such a niche site.

Cranking out "out of the box" and rubber stamp solutions is what everybody else is doing. Doing the same thing that everyone else is doing online will bring the same results...which happens to be not making any money online. This also happens to mirror Einstein's theory of insanity, and he was no dummy. It's also making many people wealthy for some pretty worthless online information products.

So, if you use the script out of the box, most of your money will be made from luck or successful keyword research (aka) what words and topics you use to build these niche minisites in mass production.

Now is the time to learn. Take the time to consider doing it right. - Digital Nomad


23. A SOHO Reprise of Honest Riches System
(Archived in: Online Income Reviews)

A 25 Year Old Entrepreneur Making a Living Online from Home


You probably have read about or heard of The Rich Jerk and Chis X of Day Job Killer. If not you better stop and do a Google search right now. About 2 years ago, Holly Mann, a young mother started to successfully market directly against high profile Internet marketing gurus like these guys.

Living in a foreign country with no job and few resources, Holly decided she could research, design, and deliver a kinder and gentler approach to online marketing. Evidently she found her niche selling "How-To" information, because she has become successful in a short period of time (well, a couple of years).

"Honest Riches 2" is a 95 page proven guide. Holly shows all the techniques she has used to make money online through affiliate programs starting with no website and no start-up money, then on to free websites that can easily be setup with little or no experience, including free advertising that most people don't know or think about.

Yes, it seems possible to make money online and work from home just about anywhere (Holly lives in Thailand), but don't quit your day job just yet. You need a system and you need the right tools and knowledge to be successful. Changing your career is a life altering decision.

Before taking the leap, do plenty of due diligence and adequate research for information and resources about starting an online business and becoming an online entrepreneur. This e-book is geared for beginners, but is a valuable resource for all online marketers. No "get-rich-quick" schemes here....like any real business endeavor, it involves some effort and some work. But you will learn strategies and techniques to start making money right away.

To read more about Holly Mann techniques and other online marketers, visit Thank You Holly Mann.


24. John Chow Calls It Quits on Agloco
(Archive in: Weblogs and Business)

After many attempts at beating a dead horse, everyone involved in the Agloco fiasco can now uncross their fingers. It ain't gonna happen. Even John Chow has finally admitted defeat along with almost 30,000 signed up in his Agloco network.


Here is a partial screenshot of his last post on the subject, and here is a link to the post about the Agloco demise at TechCruch. Like John says...it shows that all those MBAs don't always muster up success, even the second time around. For posterity, watch the video on the Agloco viewbar attributes, and think about all the gurus that were on board for this.



25. How to Build 30 Websites in 30 Days
(Archive in Ecommerce SOHO Online Usability)

It may sound implausible, but it is not impossible. Follow this Digital Nomad and you know that just feeding the blogs is not going to cut it anymore. Blogging should be part of your online marketing network, but not a diversion.

I have been searching heavy for the folks that are making it online and not the wannabes. One such source is 45n5.com authored by Mark Wielgus. This guy tells it straight. You have to hunt an peck to find the good stuff, and you will have to piece it together, but I think a good start is on this website.

Mark will show you how to find a niche, create a website in 10 minutes, and then shove it in the pipeline with some SEO tricks. Theoretically, there is no reason why you could not do this everyday for a month and then have 30 minisites up and running for affiliate programs in thirty days. That's if you want to have a website between you and the merchant.



I am finding that you maybe don't even need a website to market affiliate programs, but you do have to commit to spending some money for Google Adword campaigns. Better have a pad and pen ready.

There is always something to learn. Take the time to learn something new each day. - Digital Nomad


American Jobs: Going, Going...
Jane Birnbaum
2005
Reprinted from: AFLCIO.org

Corporations are escalating efforts to ship out jobs that pay well and build the middle class—and now they are aiming their axes at workers in the nation’s fast-growing white-collar sector.

The U.S. recession that began in March 2001 officially ended in November 2001, say the National Bureau of Economic Research and other analysts.

So why are so many workers still out of jobs?

“We’ve declared victory over the recession, and we’re still laying off a couple hundred thousand workers a month,” says Rep. Pete Stark (D-Calif.). “If it weren’t so painful for so many people who are out of work, it would be hilarious. But it isn’t.”

The U.S. economy has 3.2 million fewer jobs today than it did when President George W. Bush took office, including 2.5 million fewer manufacturing jobs. Bush appears headed for the dubious distinction of being the first president since Herbert Hoover to preside over a decline in total employment during his term in office.

In the past three years, nearly one in five U.S. workers was laid off from the job, according to The Disposable Worker: Living in a Job-Loss Economy, a Rutgers University¡V University of Connecticut report released in late July. Among workers laid off from full-time work, roughly one-fourth were earning less than $40,000 annually, the report finds.

In July, a total of 15 million U.S. workers were either unemployed, underemployed or too discouraged to job hunt, according to the Labor Department.

In contrast, within a year after the official end of the last recession in March 1991, the nation had embarked on six straight months of solid job growth.

This time, say economists, there are crucial differences: Companies are sending well-paying manufacturing and service jobs to countries with few, if any, protections for workers and the environment. And these jobs are probably not coming back.

“The movement of jobs and production overseas is handcuffing the recovery,” according to Mark Xandi, chief economist at Economy.com, as quoted in the New York Times.

“With NAFTA, the World Trade Organization and other trade deals of the last decade, American corporations are now tapping into a global supply of workers who can be trained to do everything from design to production, maintenance to marketing,” says Jeff Faux, economist and founding president of the Economic Policy Institute. “And while these workers become more productive, their pay doesn’t rise, because in many of these countries, to be a labor organizer means you risk winding up in a ditch with a bullet in your head.”

American jobs sent out of the country aren’t likely to return anytime soon. “As long as employers can take advantage of much lower labor costs in other countries, there’s no compelling reason to bring back many of these well-paying jobs,” says Ron Hira, an engineer and assistant professor of public policy at Rochester Institute of Technology. “Policymakers seem to be at a loss as to what to do about this problem.”

Meanwhile, the Bush administration directs multimillion-dollar tax cuts to the wealthy while supporting trade laws that encourage offshore outsourcing. And even as Bush opposes unemployment insurance extensions for some 1 million Americans who have exhausted their benefits, his administration refuses to embrace job-creating programs that would repair the nation’s infrastructure and help balance devastated state budgets.

“The Bush administration doesn’t seem to care about jobs,” says Center for Economic and Policy Research co-founder Dean Baker. “To retain and create jobs, there have to be policy changes, and I don’t think this administration is willing to make them.”

Manufacturing: America’s Foundation Is Crumbling
Photo Credit: Bill Burke/Page One
“American taxpayers...do not want their tax dollars subsidizing the export of their jobs.”
—USWA President Leo Gerard

Manufacturing jobs traditionally have provided high wages and good benefits that allow workers to care for their families. But 2.5 million manufacturing jobs have disappeared since President Bush took office in early 2001.

Multinational corporations are transferring jobs to countries where workers earn low wages and have few or no protections. And small U.S. businesses are laying off workers or shutting their doors because they can’t meet foreign competitors’ prices.

African American workers have been hit particularly hard. Because of manufacturing job losses, the unemployment rate among African Americans is rising twice as fast as it is for whites and faster than in any downturn since the mid-1970s. “The number of jobs and the types of jobs that have been lost has severely diminished the standing of many blacks in the middle class,” says William Lucy, president of the Coalition of Black Trade Unionists and AFSCME secretary-treasurer.

Manufacturing job loss starts the downward spiral

The loss of good manufacturing jobs has ripped apart communities and permanently lowered living standards for families throughout the United States, including in Rockford, Ill., 70 miles from Chicago. The northern Illinois city is historically second only to Cleveland as a center for machine tooling, the making of tools used in machine manufacturing.

Machine tooling, which traditionally employs the most highly skilled manufacturing workers including members of the Machinists and UAW, is the bedrock of America’s manufacturing industry.

But the bedrock is crumbling. The Rockford area lost more than 20 percent of its manufacturing jobs—about 10,000—between May 2000 and 2003, according to MBG Information Services President and Economist Charles McMillion’s analysis of Department of Labor data.
General manufacturing jobs have been among those lost in Rockford, including jobs held by Steelworkers Local 745 members at the Goodyear tire plant. USWA members at Goodyear now number 750, down from 1,650 in 1999, before the corporation shipped the jobs to Asia and South America.

But most manufacturing jobs lost in Rockford have been in machine tooling. At Greenlee/Textron, which makes drill bits and tools for electrical contractors, about 180 Machinists now represented by IAM Local 1553 are employed today, down from about 900 in the late 1980s. The 112-year-old crown jewel of Rockford machine tooling—Ingersoll International—declared bankruptcy this spring and laid off 300 employees in Rockford and 70 in Michigan, leaving only skeleton crews of managers and a few contract workers.

“The lesson of Rockford,” says Faux, “is it disproves the free traders’ argument that America could afford to lose manufacturing jobs in areas like textiles and steel because we would ultimately triumph in global competition by making the things hardest to make. In fact, those things are machine tools—and we’re losing them.”

A loss of manufacturing jobs reverberates throughout the community—and ultimately the nation. When manufacturing factories aren’t being built, maintained or expanded, jobs disappear in areas such as construction.

“Our union has about 30 percent unemployment,” says Mark Bramble, business agent for Electrical Workers Local 364 in Rockford. “Guys burn through their unemployment, lose all their benefits, get divorced and then go where the grass looks greener or settle for working as a greeter at Wal-Mart.”

A question of national security

There’s a sense of betrayal in Rockford these days. “Free trade was sold to America with the line that it helps us export more goods,” says Eric Anderberg, who manages his family’s 37-year-old machine tool company, Dial Machines Inc. “But what’s happened is the exportation of our jobs and means of production so multinational corporations can exploit foreign labor and sell their goods back to us.”

Today Dial employs 40 workers, down from 75 in the late 1990s. It recently lost work to a lower-bidding Czech Republic manufacturer that nabbed a contract making parts for a supplier of General Electric Wind Energy Corp.

Anderberg and other Rockford employers worry that a Chinese government-owned machine tooling company, which already has bought two divisions of Ingersoll International, may now be poised to buy another—one containing intellectual property, including high-level research and design and military technology. “I cannot understand how our government can justify not only the debasement of our manufacturing industries but also our national security in a time of war,” he says.

The Rockford community and U.S. national security would get a boost from Buy America provisions House Armed Services Committee Chair Rep. Duncan Hunter (R-Calif.) added to legislation authorizing the 2004 Pentagon budget.

Rep. Donald Manzullo (R-Ill.), who represents the Rockford area and helped write the bill, says, “The Pentagon wouldn’t care if everything it buys is made in China.” Joined by armsmakers such as Boeing and Lockheed Martin, the White House says the Buy America provisions are “burdensome, counterproductive and have the potential to degrade U.S. military capabilities.” But the administration does not mention jobs.

“American steelworkers are also American taxpayers, and they do not want their tax dollars subsidizing the export of their jobs,” says USWA President Leo Gerard.

White-Collar Jobs: America’s Growing Export

Ask anyone which sector of the U.S. economy comes to mind as the most likely to be shipped overseas, and chances are he or she will say manufacturing.

But though the United States lost 2.5 million manufacturing jobs since the Bush presidency beginning in 2001, U.S. corporations now are racing to outsource white-collar jobs—including work in computer sciences, engineering, entertainment, financial and medical services—to countries where workers earn far less.

Terry Antisdel was a Chicago-area engineering associate for Lucent Technologies Inc. and its predecessor AT&T for 35 years until his entire 42-member International Federation of Professional and Technical Engineers Local 81 was laid off in July. He figures his job will end up in India or China. “The words management used were a 'less-expensive offshore site,’ ” recalls Antisdel, who estimates Lucent will send a total of about 5,000 U.S. jobs offshore this year. “I feel let down,” he says. “Companies used to provide jobs for people, but now they’re just there to give money to executives, board members and shareholders.”

In late July, the Washington Alliance of Technology Workers (WashTech), a Communications Workers of America affiliated group that helps high-tech workers win a voice at work, released a tape of a conference call in which IBM’s top human relations executives discussed transferring 3 million U.S. service jobs to countries such as China and India by 2015.

Testifying in June before a House Committee on Small Business investigating the globalization of white-collar jobs, AFL-CIO Department for Professional Employees President Paul Almeida said, “If these cost-saving jobs shifts are taken to their logical extreme, even American corporations should be wondering where their future consumers will be located and how they will buy the goods and services.”

A Forrester Research study predicts U.S. employers will move about 3.3 million white-collar service jobs and $136 billion in wages overseas in the next 15 years, up from $4 billion in 2000.

White-collar jobs going and gone

The jobs already are leaving. By the end of this year, General Electric will have sent a total of 20,000 aircraft and medical research and design jobs to India and China, according to Business Week. And the Accenture consulting firm, which incorporated in Bermuda after splitting from Enron accountant Arthur Andersen, plans to send 5,000 accounting and software jobs to the Philippines in 2004, the magazine says.

According to WashTech, Microsoft plans to eliminate at least 800 full-time call-center jobs near Dallas and shift the work to India and Canada in the next fiscal year. It would be the largest one-time firing of full-time Microsoft employees in the company’s history. WashTech says a Microsoft senior vice president recently urged company managers to “pick something to move offshore today,” though Microsoft publicly has repeated it will not lay off U.S. workers and send the jobs offshore.

While the Bush administration remains silent about offshore outsourcing, states such as New Jersey are considering corrective measures. New Jersey legislators acted after the state outsourced the electronic administration of welfare and food stamp benefits to a company that then sent the jobs to India. When New Jersey citizens called to ask about benefits, they were connected with Indian workers who gave Americanized names.

A bill authored by state Assembly member Linda Greenstein (D) would have required such offshore subcontractors to disclose to New Jersey residents their employers’ true names and locations. But even this common- sense measure had no chance in the face
of massive opposition launched by Indian and American corporate interests, such as Verizon.

“We got a copy of an e-mail Verizon sent managers in New Jersey, thanking them for sending 1,800 e-mails opposing the bill,” says Don Rice, CWA’s New Jersey legislative coordinator. Activists and legislators hope to bring the bill to a vote before the legislative session ends this year.

U.S. security at stake

Offshore outsourcing of white-collar work also raises security concerns. U.S. firms are sending mapping and other such work to India, Pakistan, China, the Philippines and other countries with lower labor costs, says John Palatiello, administrator of the Council on Federal Procurement of Architectural and Engineering Services.

“This practice raises issues regarding access to data about the location of¡Kcritical infrastructure by individuals in foreign countries who have not been through any degree of security clearance and where control of access to data simply does not exist.”

Bush’s January 2002 State of the Union address made clear the danger of access to data by unfriendly foreign operatives: “Our discoveries in Afghanistan confirmed our worst fears....We have found diagrams of American nuclear power plants and public water facilities¡Ksurveillance maps of American cities and thorough descriptions of landmarks in America.”

Activists are demanding Congress review trade and tax policies that encourage white-collar offshore outsourcing. Without government intervention, warns Almeida, “short-sighted corporate policy focused on saving a few bucks in the short run will have an enormous deleterious impact on the entire U.S. economy.”

Low-Wage Jobs: Betray America’s Workers

Photo Credit: Ernie Englander/The New Press

Laid-off U.S. workers thrust into a hostile job market are discovering another ugly part of the American economy: low-wage work that pays too little to keep even a small family out of poverty.

Nearly a quarter of all U.S. workers labor in jobs that pay little but are essential to society. Sixty percent of these workers are female, and many are people of color. They care for nursing home patients and clean offices at night. They prepare food, answer call-center phones and care for our children.

These jobs generally pay less than the $8.85 hourly wage the U.S. government says it takes to keep a family of four out of poverty. Even so, many low-wage jobs offer only part-time hours, with few or no benefits. And workers in low-paying but essential jobs often are treated as disposable, quickly fired if they get sick or stay home with a sick child.

As more good jobs leave the country, the percentage of low-wage jobs keeps growing. By 2010, about 30 percent of working Americans won’t be making even poverty wages, according to the U.S. Department of Labor. A Labor Department list of the 10 occupations likely to show the largest job growth this decade is dominated by jobs that typically pay poorly—food preparation, customer service, office clerking, security and food service.

This world of low-wage jobs and the workers who do them is illuminated in The Betrayal of Work: How Low-Wage Jobs Fail 35 Million Americans, published on Labor Day by the New Press. “Traditionally, there was a promise in this country that if you worked hard, you could take care of your family,” explains author Beth Shulman, an attorney and former United Food and Commercial Workers vice president. “That promise has been broken¡Kand we have built our national prosperity on their backs.”

No job is inherently low wage

Workers in low-wage jobs frequently are labeled as lacking skills and in need of training to move into better-paying positions. But while education is a traditional route to higher pay, Shulman contends no job is inherently low wage.
“Take autoworkers, who had horrible jobs that became good ones because of unions and social legislation,” she says. “The same thing must happen with currently low-paying service- sector jobs. In Las Vegas, for example, the housekeeper represented by the Hotel Employees Restaurant Employees has decent wages and benefits thanks to unionization.”

Low-wage jobs tend to imprison the workers who perform them because of what Shulman calls a “piling on” of hardships. Workers in low-wage jobs are unlikely to have sick leave or health insurance or make enough money to afford reliable transportation or child day care. At the same time, they are likely to be in inflexible situations in which being late or missing work can result in a quick firing.

“It’s not just that you make less money in these jobs, but you have none of the basic things many of us take for granted, such as health insurance, time to care for a family member, adequate child care, some kind of retirement security, even a telephone,” Shulman says. “And this applies to one in four U.S. workers.”

Gap is growing between U.S. rich and poor

As low-wage work continues to replace jobs that pay well, the U.S. economy increasingly resembles that of a less-developed nation, with a wide gulf between rich and poor. Among all western industrialized nations, the United States has the greatest income and wage inequalities, with the best-paid 10 percent of workers making 16.6 times the amount made by the lowest-paid 10 percent, according to a 2003 analysis by the United Nations Development Program. “That’s the way we’ve been moving for some time now and continue to move,” says Heather Boushey, a Center for Economic and Policy Research economist.

To reverse this trend, the United States needs to change the rules of the game, according to Shulman. “For starters, we should immediately raise the minimum hourly wage to the poverty guideline for a family of four—$8.85 an hour versus the current $5.15 hourly federal minimum wage—and then have automatic increases so there’s not a big political battle every time it needs raising. Then, all Americans should have access to affordable health care. There are a variety of ways to do this, and we should just get it done.

“Finally, all American workers should be able to care for their children—to have access to affordable child care, and to stay with them when they’re sick or go to a PTA meeting without getting fired. The consequences for the children of today’s low-wage workers are enormous—they’re following their parents into this low-wage world.”


Companies in India celebrate
"loss of American jobs"
Mike Crane
December 2004
Reprinted from: Southern Party of Georgia website

In our previous article we reported how various companies in India were employed by the Republican National Committee and the Bush Re-election campaign (see: India claims big election victory and laughs at Americans).

One interesting comment that was documented in that article was:

As Vivek Paul, Wipro VC, said after the Presidential poll, “The elections are over and so is the rhetoric; it will be easier for American corporations to step out with their outsourcing plans.”

Well a little research has found some estimates from within India about what that meant. First and foremost, it means that India is celebrating the "loss of American jobs." Folks, that is the jobs of friends, family or perhaps even your own.

Specifically on November 4, with time zone changes, roughly a day after the polls close the following was published in the India Times:

The industry is quietly celebrating that outsourcing and loss of American jobs will not be the hot-button issues any more.

And that is why they believe that "it will be easier for American corporations to step out with their outsourcing plans." Does this mean that American companies put their plans on "hold" to minimize the impact on a close election?

But the folks in India gloat a little more:

Of the documented jobs that left the US for other countries in January through March 2004, 23,396 went to Mexico, 8,283 to China, 3,895 to India, 4,419 to other Asian countries, 5,511 to Latin American countries other than Mexico and 2,933 to other countries.

A brief look at these numbers show what they call a documented American job loss of 48,237 for the first quarter of 2004. On an annual basis this would be 192,968 American jobs. And they expect American companies to now - step out - with their outsourcing plans.

Some will say that 192,968 jobs is not very many. But as you will see in coming articles that is just what is called BPO and is not the whole picture.

Lets look at the effect of three policies that affect American jobs:

  1. Outsourcing - In this article it has been shown that it is at least close to 200,00 jobs a year for the BPO segment and expected to increase
  2. H1-B visa program - allows high tech foreigners to take American jobs here without being counted in immigration totals. Used by many companies to train personnel for their foreign outsourcing programs. There are roughly a million H1-B visas active today.
  3. Legal immigration of about 1 million a year and illegal immigration of about 3 million a year resulting in lower American wages and increased social costs.

Ladies and gentlemen, you are paying the salaries of the elected and appointed officials who are doing this to you. Is this what you want to pay for? If so, why are you reading material on this web site?

If not, you are being ignored!

It should be obvious to all that this trend can not continue forever. Are there any signs that it is getting better:

A recent study of A T Kearney shows that nine out of 10 chief executives wanted to outsource to India. 25 % of the respondents wanted IT and auto component work to be given to India, 15 % favoured China and 13 % Mexico.

That should answer that question beyond a reasonable doubt. Interesting that 15% of the outsourcing chief executives favor Red China! Remember these are the folks that make the big campaign contributions that have so much influence on many of your elected officials. How will you feel when YOUR job is sent to Red China?

If you do not agree with these policies you are being ignored and your elected officials are representing special interests more than you! If you believe that this is a serious problem it is time to get involved now. The longer you wait, the harder it will be stop these destructive trends.

The BPO and your elected officials are doing offshore calculus, are you?

BPO biggies do offshore calculus
TIMES NEWS NETWORK [ THURSDAY, NOVEMBER 04, 2004 02:13:09 PM]

India’s silicon valley is delighted to move out of the limelight. The industry is quietly celebrating that outsourcing and loss of American jobs will not be the hot-button issues any more.

BPO bigwigs are already computing the gains from mega-offshoring plans on hold waiting for US presidential race to be over.

Though most of the industry majors refuse to comment on who will safeguard their interests better, they feel that economic benefits of transfer of jobs to low cost destinations will now overshadow the political rhetoric against outsourcing in the run up to the US poll.

The US presidential election was fueling the protests against job losses due to transfer of jobs.

“American law will remain the same and the outsourcing will go up irrespective of who wins. Already, we see our clients getting ready for bigger offshoring plans,’’ says head of a leading Delhi-based BPO firm. Insiders also feel the American clients might be more open to talk about their outsourcing plans to low-cost destinations like India now.

Though Kerry’s tax proposals that seek to end tax breaks for companies that ship jobs overseas could deter fence-sitter, analysts feel they are no more than short-term sentiment dampeners. After initially branding the shipping of jobs to countries like India and China as a threat to the US economy, Kerry has gone on record saying he can’t stop outsourcing.

Clearly, what is of greater concern is that a clear decision comes soon, irrespective of whether it favours Bush or Kerry. Though Bush is more popular, the $ 2.6 billion BPO industry is convinced that “it will soon be difficult to differentiate between Democrats and Republicans.

Obviously sector’s fate is closely tied up with the US elections, with US accounting for over 70 % of India’s IT exports. A recent study of A T Kearney shows that nine out of 10 chief executives wanted to outsource to India. 25 % of the respondents wanted IT and auto component work to be given to India, 15 % favoured China and 13 % Mexico.

Of the documented jobs that left the US for other countries in January through March 2004, 23,396 went to Mexico, 8,283 to China, 3,895 to India, 4,419 to other Asian countries, 5,511 to Latin American countries other than Mexico and 2,933 to other countries.

 


Costly Trade With China
Millions of U.S. jobs displaced
Robert E. Scott
October 9, 2007
Reprinted from: Economic Policy Institute

Contrary to the predictions of its supporters, China's entry into the World Trade Organization (WTO) has failed to reduce its trade surplus with the United States or increase overall U.S. employment. The rise in the U.S. trade deficit with China between 1997 and 2006 has displaced production that could have supported 2,166,000 U.S. jobs. Most of these jobs (1.8 million) have been lost since China entered the WTO in 2001. Between 1997 and 2001, growing trade deficits displaced an average of 101,000 jobs per year, or slightly more than the total employment in Manchester, New Hampshire. Since China entered the WTO in 2001, job losses increased to an average of 353,000 per year—more than the total employment in greater Akron, Ohio. Between 2001 and 2006, jobs were displaced in every state and the District of Columbia. Nearly three-quarters of the jobs displaced were in manufacturing industries. Simply put, the promised benefits of trade liberalization with China have been unfulfilled.

As a matter of policy, China tightly pegs its currency's value to that of the dollar at a rate that encourages a large bilateral surplus with the United States. Maintaining this peg required the purchase of about $200 billion in U.S. Treasury Bills and other securities in 2006 alone.1 This intervention makes the yuan artificially cheap and provides an effective subsidy on Chinese exports; best estimates are that the rate of this effective subsidy is roughly 40%. China also engages in extensive suppression of labor rights; it has been estimated that wages in China would be 47% to 85% higher in the absence of labor repression. China has also been accused of massive direct subsidization of export production. Finally, it maintains strict, non-tariff barriers to imports. As a result, China's exports to the United States of $288 billion in 2006 were six times greater than U.S. exports to China, which were only $52 billion (Table 1). China's trade surplus was responsible for 42.6% of the United States' total, non-oil trade deficit. This is by far the United States' most imbalanced trading relationship. Unless and until China revalues (raises) the yuan and eliminates these other trade distortions, the U.S. trade deficit and job losses will continue to grow rapidly in the future.

Major findings of this study:

  • The 1.8 million jobs opportunities lost nationwide since 2001 are distributed among all 50 states and the District of Columbia, with the biggest losers, in numeric terms: California (-269,300), Texas (-136,900), New York (-105,900), Illinois (-79,900), Pennsylvania (-78,200), North Carolina (-77,200), Florida (-71,900), Ohio (-66,100), Georgia (-60,400), and Massachusetts (-59,300) (Table 2A).

  • The 10 hardest-hit states, as a share of total state employment, are: New Hampshire (-13,000, -2.1%), North Carolina (-77,200, -2.0%), California (-269,300, -1.8%), Massachusetts (-59,300, -1.8%), Rhode Island (-8,400, -1.8%), South Carolina (-29,200, -1.6%), Vermont (-4,900, -1.6%), Oregon (-25,700, -1.6%), Indiana (-45,200, -1.5%), and Georgia (-60,400, -1.5%) (Table 2B).

China's entry into the WTO was supposed to bring it into compliance with an enforceable, rules-based regime, which would require that it open its markets to imports from the United States and other nations. The United States also negotiated a series of special safeguard measures designed to limit the disruptive effects of surging Chinese imports on domestic producers. However, the core of the agreement failed to include any protections to maintain or improve labor or environmental standards. As a result, China's entry into the WTO has further tilted the international economic playing field against domestic workers and firms, and in favor of multinational companies (MNCs) from the United States and other countries, and state- and privately-owned exporters in China. This has increased the global "race to the bottom" in wages and environmental quality and caused the closing of thousands of U.S. factories, decimating employment in a wide range of communities, states, and entire regions of the United States.

False promises

Proponents of China's entry into the WTO frequently claimed that it would create jobs in the United States, increase U.S. exports, and improve the trade deficit with China. President Clinton claimed that the agreement allowing China into the WTO, which was negotiated during his administration, "creates a win-win result for both countries" (Clinton 2000, 9). He argued that exports to China "now support hundreds of thousands of American jobs" and that "these figures can grow substantially with the new access to the Chinese market the WTO agreement creates" (Clinton 2000, 10). Others in the White House, such as Kenneth Liberthal, the special advisor to the president and senior director for Asia affairs at the National Security Council, echoed Clinton's assessment:

Let's be clear as to why a trade deficit might decrease in the short term. China exports far more to the U.S. than it imports [from] the U.S….It will not grow as much as it would have grown without this agreement and over time clearly it will shrink with this agreement.2

Promises about jobs and exports misrepresented the real effects of trade on the U.S. economy: trade both creates and destroys jobs. Increases in U.S. exports tend to create jobs in the United States, but increases in imports tend to destroy jobs as imports displace goods that otherwise would have been made in the United States by domestic workers.

The impact of changes in trade on employment is estimated here by calculating the labor content of changes in the trade balance—the difference between exports and imports. Each $1 billion in computer exports to China from the United States supports American jobs. However, each $1 billion in computer imports from China displaces those American workers, who would have been employed making them in the United States. On balance, the net employment effect of trade flows depends on the growth in the trade deficit; not just exports. Another critically important promise made by the promoters of liberalized U.S.-China trade was that the United States would benefit because of increased exports to a large and growing consumer market in China. This market, in turn, was to be based on an expansion of the middle class that, it was claimed, would grow rapidly due to the wealth created in China by its entry into the WTO. However, the increase in U.S. exports to China has been overwhelmed by the growth of U.S. imports, as shown below.

Growing trade deficits and job losses

The U.S. trade deficit with China has increased from $50 billion in 1997 to $235 billion in 2006, an increase of $185 billion, as shown in Table 1. Between 1997 and 2001, prior to China's entry into the WTO, the deficit increased $9 billion per year on average. Between 2001 and 2006, after China entered the WTO, the deficit increased $30 billion per year on average.

While it is true that exports support jobs in the United States, it is equally true that imports displace them. The net effect of trade flows on employment must look at the trade balance. The employment impacts of growing trade deficits are estimated in this paper using an input-output model that estimates the direct and indirect labor requirements of producing output in a given domestic industry. The model includes 200 U.S. industries, 86 of which are in the manufacturing sector (see this paper's methodology appendix for further details).3

The model estimates the labor that would be required to produce a given volume of exports, and the labor that is displaced when a given volume of imports is substituted for domestic output.4 The job losses presented here represent an estimate of what sectoral employment levels would have been in the absence of growing trade deficits.5

U.S. exports to China in 1997 supported 138,000 jobs, but U.S. imports displaced production that would have supported 736,000 jobs, as shown in the bottom half of Table 1. Therefore, the $49 billion trade deficit in 1997 displaced 736,300 jobs in that year. Job displacement rose to 1,000,000 jobs in 2001 and 2,763,000 in 2006. Prior to China's entry into the WTO, an average of 101,000 jobs per year were displaced by growing trade deficits between 1997 and 2001. After 2001, an average of 353,000 jobs per year were lost.

Growth in trade deficits with China has reduced demand for goods produced in every region of the United States and has led to job displacement in all 50 states and the District of Columbia, as shown in Table 2A and Figure A.6 More than 100,000 jobs were lost in California, Texas, and New York each. Jobs displaced due to growing deficits with China equaled or exceeded 2.0% of total employment in states such as North Carolina and New Hampshire, as shown in Table 2B. An alphabetical list of job losses by state is shown in Table 2C.

Figure A

Table 2c

Growing trade deficits with China have clearly reduced domestic employment in traded goods industries, especially in the manufacturing sector, which has been hard hit by plant closings and job losses. Workers displaced by trade from the manufacturing sector have been shown to have particular difficulty in securing comparable employment elsewhere in the economy. More than one-third of workers displaced from manufacturing drop out of the labor force (Kletzer 2001, 101, Table D2). Average wages of those who secured re-employment fell 11% to 13%. Trade-related job displacement pushes many workers out of good jobs in manufacturing and other trade-related industries, often into lower-paying industries and frequently out of the labor market.

Some economists have quibbled with job-loss numbers extrapolated from trade flows, based on the presumption that aggregate employment levels in the United States are set by a broad range of macroeconomic influences, not just by trade flows. There is a grain of truth to this—the trade balance is but one of many variables affecting aggregate job creation in the United States.

That said, the employment impacts of trade identified in this paper can be interpreted as the "all else equal" effect of trade on domestic employment. The Federal Reserve, for example, may decide to cut interest rates to make up for job loss stemming from deteriorating trade balances (or any other economic influence), leaving net employment unchanged. This, however, does not change the fact that trade deficits by themselves are a net drain on employment.

Administration officials and other economists have argued that the capital inflow that is the mirror-image of trade deficits supports jobs in the United States by keeping interest rates lower than they would be absent this inflow. During the late 1990s, for example, these capital inflows fought rising trade deficits to a draw in terms of aggregate employment effects, and, through much of the 2000s recovery, interest-sensitive industries (housing and construction, for example) have surely expanded more than they would have absent foreign capital inflows. While these claims may be correct from a simple accounting standpoint, they do not support assertions that trade flows are a useless indicator of job loss.

First, and most simply, it is just not true that foreign capital inflows always make up trade-induced employment losses one-for-one. In the 2001 recession and the jobless recovery following, growing trade deficits accompanied aggregate job loss, even as interest rates scraped historical bottoms. Clearly, low interest rates do not always translate into enough growth in investment and consumption in interest-sensitive sectors to always sterilize the impact of growing trade deficits.

Second, the job-loss numbers identified in this report are a good measure of just how unbalanced the U.S. economy has become due to rising trade deficits. Tradable goods industries have hemorrhaged jobs, while interest-sensitive, often non-tradable, industries have seen rapid growth. At that point in the future when trade deficits begin to close (and this will happen—it is only a question of when and how), the U.S. economy will need to return many of the jobs displaced by rising trade deficits out of non-tradable and into tradable industries. Moving millions of workers back and forth between sectors is no mean trick, and accomplishing it without a recession in between will be hard; trying to do it after another couple of years of deficit growth—and an even more lopsided U.S. economy—will be even harder.

In short, while aggregate employment in the United States may well not respond job-for-job with the numbers reported in this paper on trade deficits with China, these numbers provide insight into how much harder other macroeconomic influences have to work to eliminate the employment drag from these deficits, and they provide a good (and ominous) measure of how lopsided employment growth in the U.S. economy has become owing to the unbalanced U.S.-China trade relationship.

Conclusion

The growing U.S. trade deficit with China has displaced huge numbers of jobs in the United States, and been a prime contributor to the crisis in manufacturing employment over the past six years. The current U.S.-China trade relationship is bad for both countries. The United States is piling up foreign debt, losing export capacity, and facing a more fragile macroeconomic environment. Meanwhile, China has become dependent on the U.S. consumer market for employment generation, has suppressed the purchasing power of its own middle class with a weak currency, and, most importantly, has held hundreds of billions of hard-currency reserves in low-yielding, risky assets, instead of investing them in public goods that could benefit Chinese households. Its repression of labor rights has suppressed wages, thus subsidizing its exports and making them artificially cheap. This relationship needs a fundamental change: addressing the exchange rate policies and labor standards issues in the Chinese economy are important first steps.

April 2007

The author thanks Lauren Marra for her research assistance
and Josh Bivens and Ross Eisenbrey for comments.

This research was made possible by generous support
from the Alliance for American Manufacturing.


Methodology

This analysis utilizes an input-output model to estimate the relationships between changes in trade flows and production that could support domestic employment. The analysis covers trends in goods trade, which is dominated by manufactures. Services trade is not considered because of problems with the data, and because many of the services traded involve returns to capital and intellectual property that have little or no direct effect on employment. In addition, goods trade dominates the nation's international accounts.

This study uses the model developed in Rothstein and Scott (1997a and 1997b). This approach solves four problems that are prevalent in previous research on the employment effects of trade. Some studies look only at the effects of exports and ignore imports. Some studies include re-exports (transshipments)—goods produced outside the United States and shipped through this country to other nations—as U.S. exports. The trade data used in many studies is usually not adjusted for inflation. Finally, a single employment multiplier is often applied to all industries, despite differences in labor productivity and utilization.7

The model used here is based on the Bureau of Labor Statistics' employment requirements tables, which were derived from the U.S. input-output tables that are published by the Bureau of Economic Analysis. These tables are adjusted to 2000 price and productivity levels (BLS 2007b), in real, chain-weighted 2000 dollars. A base year with 2000 employment requirements was used to estimate the employment content of trade in all years covered in this study. This assumption was needed to control for the effects of technology. This technique isolates the effects of trade on employment from pure technology effects. This model is used to estimate the direct and indirect effects of changes in goods trade flows in each of 200 industries. This study updates the 1987 input employment requirements table used in earlier reports in this series (Rothstein and Scott 1997a, 1997b).

This analysis requires four-digit, trade data based on the North American Industry Classification System (NAICS) (U.S. International Trade Commission 2007), deflated with industry-specific, chain-weighted price indices (BLS 2007a), which were updated using industry-specific producer price indexes (BLS 2007b).8 Trade data were downloaded from the U.S. International Trade Commission (2007) Web site in NAICS format. The data for 2006 are preliminary estimates; this report will be updated and expanded when the final 2006 trade data are released in June 2007. State-level employment effects are calculated by allocating imports and exports to the states on the basis of their share of four-digit, industry-level employment for 2000 (U.S. Census Bureau 2001).

The trade data were converted into chain-weighted 2000 dollars. A domestic employment requirements table for a particular base year was used to estimate the employment effects of trade in each year of the analysis, holding technology constant. The domestic employment requirement calculates the labor required to produce all of a given product within the United States. Thus, it reflects the complete labor content of output, including jobs indirectly supported in service industries. The base year of 2000 was chosen for this study because it was an approximate mid-point in the data covered in this study.

CPS data on employment by industry by was collected for each of the detailed sectors in the model. These data were used to calculate each state's share of national employment.

References

Bureau of Labor Statistics, Office of Employment Projections. 2007a. Special Purpose Files—Industry Output and Employment. Washington, D.C.: U.S. Department of Labor.
http://www.bls.gov/emp/empind2.htm.

Bureau of Labor Statistics, Office of Employment Projections. 2007b. Special Purpose Files— Employment Requirements. Washington, D.C.: U.S. Department of Labor.
http://stats.bls.gov/emp/empind4.htm.

Bureau of Labor Statistics. 2005. Access to historical data for the "B" tables of the Employment Situation News Release.
http://stats.bls.gov/ces/cesbtabs.htm.

Clinton, William J. 2000. Expanding trade, protecting values: Why I'll fight to make China's trade status permanent. New Democrat, Vol. 12, No. 1, pp. 9-11.
http://www.ndol.org/ndol_ci.cfm?contentid=965&kaid=108&subid=127

Faux, Jeff. 2007. Globalization That Works for Working Americans. Briefing Paper #179. Washington, D.C.: Economic Policy Institute. http://www.sharedprosperity.org/bp179.html.

Kletzer, Lori G. 2001. Job Loss From Imports: Measuring the Costs. Institute for International Economics. Washington, D.C.: IIE.
http://bookstore.petersoninstitute.org/book-store/110.html

Ratner, David. 2006. "Appendix: Methodology and Data Sources", in Faux, Jeff, Bruce Campbell, Carlos Salas, and Robert Scott. 2006. Revisiting NAFTA: Still Not Working for North America's Workers. Briefing Paper. Washington, D.C.: Economic Policy Institute.
http://www.epi.org/content.cfm/bp173

Rothstein, Jesse and Robert E. Scott. 1997a. NAFTA's Casualties: Employment Effects on Men, Women, and Minorities. Issue Brief. Washington, D.C.: Economic Policy Institute.
http://www.epi.org/content.cfm/issuebriefs_ib120

Rothstein, Jesse and Robert E. Scott. 1997b. NAFTA and the States: Job Destruction is Widespread. Issue Brief. Washington, D.C.: Economic Policy Institute.
http://www.epi.org/content.cfm/issuebriefs_ib119

Scott, Robert E. 2005. U.S.—China Trade, 1989-2003: Impact on Jobs and Industries, Nationally and State-by-State. Working Paper # 270. Washington, D.C.: Economic Policy Institute. January.
http://www.epi.org/content.cfm/wp270

U.S. Census Bureau. 2001. 2000 Basic Monthly Survey of the Current Population Survey. U.S. Department of Commerce, U.S. Census Bureau. Washington, D.C.: U.S. Department of Commerce.
http://www.census.gov/cps/

U.S. International Trade Commission. 2007. USITC Interactive Tariff and Trade Data Web.
http://dataweb.usitc.gov/scripts/user_set.asp.

Endnotes

1. These purchases financed about one-quarter of the U.S. $857 billion current account deficit in 2006 (the broadest measure of all U.S. trade and income flows). But for these purchases, the reduced demand would have put significant downward pressure on the U.S. dollar. A substantial depreciation in the dollar would begin to improve the U.S. trade deficit within a few years.

2. NewsHour with Jim Lehrer transcript. 1999. "Online NewsHour: Opening Trade—November 15, 1999."
http://www.pbs.org/newshour/bb/asia/july-dec99/wto_11-15.html.

3. See Ratner (2006) for a more complete, technical description of this model.

4. For the purposes of this report, it is necessary to distinguish between exports produced domestically and re-exports—which are goods produced in other countries, imported into the United States, and then re-exported to other countries, in this case to China. Since re-exports are not produced domestically, their production does not support domestic employment and they are excluded from the model used here. See Table 1 for information about the levels of U.S. re-exports to China in this period.

5. This model assumes that everything else is held constant and the results are counterfactual estimates.

6. See the methodology appendix for computational details.

7. Other studies—see California State World Trade Commission (1996), which finds 47,600 jobs created in California from increased trade with Canada alone—have allocated all employment effects to the home state of the exporting company. This is problematic, because the production—along with any attendant job effects—need not have taken place in the exporter's state. If a California dealer buys cars from Chrysler and sells them to China, these studies will find job creation in California. However, the cars are not made in California; so the employment effects should instead be attributed to Michigan and other state with high levels of auto industry production. Likewise, if the same firm buys auto parts from China, the loss of employment will occur in auto-industry states, not in California.

8. Industry-specific producer price indices are unavailable for certain industries between 2005 and 2006. In order to construct price deflators for all 200 BLS industries, we used a combination of commodity PPIs and industry PPIs. For instance, NAICS-based industry 3331 (which maps to BLS industry 72) is composed of agricultural, manufacturing, and mining machinery manufacturing. To compute a price index for this industry, a trade-weighted average of the commodity indices for agricultural machinery and construction machinery was used as a proxy for the industry PPI. Industry PPIs were used wherever available.


Outsourcing Not the Culprit in Manufacturing Job Loss
Wes Iversen
December 9th, 2003
Reprinted from:Automation World
Productivity gains spawned by factory automation are driving a worldwide decline in manufacturing jobs, even in developing nations, says researcher.

For many Americans, the word “outsourcing” conjures up images of manufacturing job decline. But the United States is far from alone in losing manufacturing employment, points out Dan Miklovic (shown above), vice president and research director at GartnerG2, the business research arm of Stamford, Conn.-based Gartner Inc. “Recent studies show that manufacturing jobs are declining everywhere,” said Miklovic, during a Nov. 17 panel discussion on outsourcing, part of a Global Media Summit sponsored by Rockwell Automation, Milwaukee.

Over the past decade, U.S. manufacturing jobs have declined by more than 11 percent, Miklovic noted. But at the same time, Japan’s manufacturing employment base has dropped by 16 percent, while the number of manufacturing jobs in countries including Brazil have declined by some 20 percent, he pointed out. “And one of the largest losers of manufacturing jobs has been China,” Miklovic added. “We like to pick on China and say that all of these jobs are going to China, but they’re losing jobs in manufacturing as well.”

The reason for the job losses? Miklovic summed it up in one word: automation. Through automation, he said, “we are really doing a good job of improving the productivity of people.”

Miklovic reminded media attendees at the panel session that 25 percent to 30 percent of the U.S. population was at one time involved in agricultural jobs. But today, only 3 percent of Americans work in agriculture, yet they have turned the United States into a net agricultural exporter, he noted. “The same thing is now happening in manufacturing,” Miklovic said. “Through automation, through improved productivity, we’re driving the number of jobs down on a global basis.”

Job loss in India

Confirmation came from another panel participant, K. Muralidharan, senior general manager for Sundram Fasteners Ltd., a major Indian automotive parts manufacturer. In India, he said, growing use of automation is holding down manufacturing job growth despite the large amount of outsourcing work that is flowing to the country. “I find that outsourcing in India has actually cost jobs in Indian industry, though in the long term, it will probably have a positive effect on employment,” Muralidharan said.

Manufacturing employment remains at about the same level in India today as it was during the recession of the late 1990s, according to Muralidharan. “The Indian economy is booming now, and it is predicted that in the next five years, the curve will only be upward. But still, the jobs and employment are not really growing at the same pace,” said Muralidharan. “The economies of scale that have been created due to outsourcing from developed countries have forced Indian industry to take on automation heavily, which was not the case about 10 years back,” he said.

GartnerG2’s Miklovic noted that the use of automation contributes to a cyclical situation in many industries. When a U.S. manufacturer develops a new product, for example, the company has first-mover advantage for a time. But in the next phase, when other manufacturers enter the market, competition often shifts to price. In response, some U.S. producers may move manufacturing offshore to developing nations, to take advantage of lower labor costs. However, said Miklovic, they frequently find that the level of automation and technology available in developing nations is less than that of the United States.

This means that U.S. manufacturers who then invest in sophisticated automation technology at home can gain the upper hand for a time over lower-priced imports, thanks to the higher quality product allowed by the automation, said Miklovic. But the automation technology used in the developing nations eventually catches up, giving products produced there the advantage, he added.

“We see this in semiconductors all the time,” Miklovic said. “Semiconductors typically have been produced in Japan and Taiwan. But now there is a booming semiconductor market that’s starting in China.” While the density and sophistication of semiconductor chips produced in China cannot yet match that of Japan and Taiwan, said Miklovic, China’s technology is moving in that direction.

“Automation only works for a period of time,” said Miklovic. The lesson for manufacturers is that they must continually reinvest in automation and innovation, he said. “If you stand still, ultimately you lose.”


Inetekk a USA company
Thomas Prendergast
Fall 2007
Corporate Site: Inetekk.com, Inc.
Inetekk was built in America by Americans!

All programming done by Americans
Sure it cost us more to build the Inetekk technology by ourselves and outsourcing to US programmers and US software developers. The prospect of sending our work abroad was never a consideration. Primarily doing so we lose the security of proprietary development to another country were we have little if any legal control regardless of how cheap that option could be. Then quality and communications is another factor, but we are also sensitive to doing business within our culture because of the process of getting what we are looking for and having the ability to have laws in effect that protect our interest in getting just what we are paying for.

Customer support by Americans
We are constantly getting offers to do our work at deep discounts by these foreign nationals, primarily India, but we are not cheap price motivated. Even our support service is run by Americans in America. We may ad to our support from Australia, but that is because they can offer the needed time frame for that region, not a cost consideration, so we can offer 24/7 seamless support for our clientele. Plus we have many Australian and New Zealander subscribers using our services and we love their accents.

Collocation in San Jose, CA USA
When we first started building the Inetekk systems, we went from a shared server in Florida to needing our own servers. We could have co located our servers in a foreign company for 1/3rd the cost but we realized by doing so our proprietary technology and secured databases would be at risk. Not a good idea. So we contracted with a well know company in San Jose. This was expensive but a very good decision. As the Internet has grown, the necessity to keep your data well secured is of the utmost importance and again, keeping this service local has proved to be a very good decision.

Servers built in USA
As we started building our server farm, again quality and service were the key issue. We went to a local shop in San Diego and hired them to build them. The first server, unaware to us, was built from foreign parts and within weeks the server started having failure issues. From then on we have demanded that all parts be US made as best we could and we have never had issues since. Our farm now runs with US made servers like NetAps, Intel, etc.

IT services by Americans
As with any server farm and web systems, having good IT professional's is imperative, and again, we hired US IT database engineers and server engineers. Same reason as our security is key and far more important than cost. For example, to use foreign IT services cost around $10 per hour. US costs are around $150 per hour. In my humble opinion, you get what you pay for.

The bottom line is future forecasting. I subscribe to the belief that our customers deserve the very best. Not only in the quality of the service, or the best customer support, but also security and the dedication to keep Inetekk around for the long run delivering the very best.

It seems the the big corporations in the US have lost sight to this fact and are all heading for serious issues as they continue down this road to losing control of their companies to the quest for seeking the lowest prices regardless. Take the Mattel toy company for example. Not long ago all their toys were US built. Today, they have lost major market share because the toys the sell now coming from Red China are toxic and low quality. It is scandalous that our children are getting toys painted with lead paint.

The future is at risk.

Thomas Prendergast
CEO
Inetekk.com, Inc.


Your job is secure if you are your boss
Bill Repp
October 14, 2007
Reprinted from: commercialappeal.com

Q: I've been out of work for nearly five months, and the prospect of getting a job in my field (mechanical engineering) doesn't look good -- unless I want to move my family across the country. I've always wanted to have my own business, but I'm worried about the comparative lack of job security that goes with it. What's your opinion? I'm over 50 and in good health. -- Deidre N.

A: You have a lot going for you: you've always wanted to have your own business, you're over 50, and you have good health. Security? You don't have it now, and you didn't have it when you got laid off. I don't think there's anything more secure today than working for yourself. Companies will cut any costs they have to just to stay in business, and the popular trend for the past several years has been to cut staff -- fast. And consider this: when you work for someone else -- big company or small -- only a few people -- your boss and one or two more managers -- control your future security. But with your own business, if you lose a few customers, you still have others to back you up. I've always thought that having my own business gives me more security, not less, than I'd have if I worked for someone else.

Another stunning fact of life: at 50, you're more likely to be more successful at hiring yourself than trying to convince someone else to do it. Fortune magazine once ran a cover story: "Finished at Forty," detailing the corporate trend of hiring younger people. As one CEO put it: "Why should I hang on to someone who's over 50? He's tired of the long hours and wants to spend more time with his family. He probably hasn't kept up with the newest technology. I have to pay him $75,000 a year or more, and he argues with me. I can hire someone in his 30's and pay him $35 to $40,000. He'll work 60 to 70 hours a week without complaining, and he won't argue with me. This is a no-brainer."

What Do YOU Want?

My best advice: do what feels right for YOU. When you're motivated and committed to a career you really like, the money and security usually take care of themselves. There's a big difference in putting in 50-60 hours a week into a job you love, and one you just feel so-so about. If you don't look forward to going to work when you get up in the morning, you're in the wrong job. Life is too short to work at a job you don't like.

Think carefully about how you want to spend one-third to half of the rest of your life (your waking hours). It you really think it's time to have your own business, then write your answers to these questions. They'll also form the foundation for a good business plan -- an absolute must if you want to succeed.

How would you describe your business (name, location, product/service?)

How would you describe your total target market -- the customers who will be willing to pay you for your products/services?

What industry, local, or consumer trends or needs will you react to?

How would you analyze, and then describe your competition (how many; current prices; their strengths/weaknesses)?

What are your marketing and business goals?

What are your first-year growth problems -- and how will you solve them?

What finances will you need to start the business and keep it going until it can stand on its own? How will you get them?

What's your operating plan for the next five years? (At least half of the new businesses started each year fail within the first 12 months. You must plan for a long-term business.)

What's your management plan to control and develop your basic operation/service?

What equipment, inventory, labor, space, overhead do you need?

Talk to Your Banker

Once your business plan is ready, prepare your personal financial statement (all your assets and liabilities). Next. prepare a projected balance sheet and profit and loss statement for your business -- at least for the first year. Then it's time to meet with your banker.

A good banker can advise you on the likelihood of your succeeding in getting a loan. He or she can point you in the right direction to get additional information. An excellent source for learning about starting your own business is on-line: Search for "sba.gov" and you'll discover a site that has all you need to know to write your business plan and finance your business. You'll even have models of nearly 100 business plans to study and benefit from. The rest is up to you -- and your energy and commitment.

Bill Repp is president of Organization Development Group, and has extensive experience in creating and delivering programs in marketing, communication, team building and business writing. E-mail Bill Repp at billrepp@rochester.rr.com


Testimonials
Inetekk Systems
November 09, 2007
Hear them live:
Sohomatic Back Office
NOTE: All of these testimonials are recent and unedited
When you subscribe to the Sohomatic back office you will be able to meet many of these people and hear their recorded meeting talking about what this system has done for them.

Butch Hamilton


My name is Maria Angelozzi. I signed up previously, as a Silver member and was truly, amazed with what the system has to offer . I want to Thank Thom, and Mike, for putting such a Wonderful system together, and allowing others to share in this Wonderful Opportunity! I also, want to Thank the Trainers, they are all Wonderful! :)

Thanks Again,
Maria Angelozzi


I became Gold Veretekk member in April 2007 and just recently started working on SEO. Today I got #20 out of 438 million for submit or post on Google, #1 for submit or post classifieds out of 56.7 million and for submit or post classified I got #'s 1,2,5,21,26,27,39,41,45, and 46. I get good results also for submit or post classified ads, submit or post classified ads free, and submit or post classified ads free, online.

For the keywords free premium email leads I have the first 5 returns and the 10 return on page 1 of Google. I am anxious to see what this will start doing for me. This really is working!

Lonny Heiner


I am amazed at finding my website at the top of the list in Google. Try keywords "premium leads verified" to find my press release and my PremiumLeads.biz website. I also use the Veretekk SEO training to get my wife's website at the top for the key words "art and fine craft front range". Her website is Rosahnda.ws I thnk Veretekk is the best in teaching SEO and I do not find anyone else doing it. Other website builders give me the feeling that it is "optional" and they do not tell you where to get the training. Score a big one for Veretekk!

Ron-Smalley


Veretekk Internet Marketing At Its Best

Today I had a pleasant surprised whilst researching for an article on the importance of personal branding to improve SEO results. I discovered that as a result in putting into practise what is preached by the trainers in Veretekk and by use of the Veretekk Search Engine Marketing Portals it is possible to get prominent positions in Google.

I was a Silver Veretekk member for two years before I discovered the power that lies within the Veretekk Marketing System. It is not an easy system to understand but with the expert help of trainers such as Butch Hamilton and Leo Silvestri, I began a journey which is leading me on the road to my goals.

My business is growing with out having to send out emails, surf for hours, join traffic exchanges and safe lists. My sites are taking on a life of their own and people are contacting me, and as this success is growing, I am able to pass on what I am learning to others and it is most rewarding.

I still have much to learn in this ever changing Internet world but can honestly say there is nothing to match the Veretekk Marketing System

David Ogden


There are more, a lot more, but you get the picture.